Friday 31 January 2014

The Wall > Super Bowl - the rise of the advertising blockbuster

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Super Bowl - the rise of the advertising blockbuster
31 January 2014, 12:25PM

sodastream super bowl scarlett johanssonAs memories of mince pies and the Christmas ad battle fade away, the global television event of the year is almost upon us. Whilst Seattleites and Denverites are eagerly awaiting the Super Bowl to will on their team to claim the mantle of world champion, for others, it is the commercial breaks that are the real draw. This year is no different, with celebrity-laden adverts taking the limelight before and during the big day. But why is it that the adverts capture the imagination of people almost as much as the sport itself?

World leaders: 80% of the most powerful people use Twitter
31 January 2014, 11:17AM

Barack Obama does his AMA on RedditWorld leaders taking to Twitter has slowed down throughout 2013 reveals research by The Digital Policy Council (DPC). Although the heads of state flocking to the microblogging platform is decelerating, 80% of world leaders are now using Twitter.

The age of conspicuous communication
31 January 2014, 11:00AM

fight club stillTyler Durden. Renton. Remember those guys? One looked a lot like Brad Pitt, the other like Ewan McGregor. Two charismatic anti-heroes of the 90s: poets, philosophers, one a pugilist, the other a heroin addict, and both occupants of society's fringe. Different accents, different flavours of candour, but Durden and Renton shared the same derision of a capitalist age greased by feverish, never-satiated consumerism.

Start the year with self-improvement and stand out in CPA
31 January 2014, 10:30AM

Screen Shot 2014-01-31 at 12.16.01From entry-level marketers in small businesses moving into online for the first time to professionals who have been running a CPA programme for years, we are all looking to improve in one way or another to keep up with the fast changing online marketing space. These tips and best practice suggestions have been put together to empower advertisers and marketers running CPA programs so that you can start the New Year with a resolution to stand out online in 2014.

Infographic: Ten years of Facebook
30 January 2014, 1:47PM

MarkZuckerbergyFBlogoOver the last ten years, Facebook has come to dominate our online (and indeed offline,) lives. For many, Facebook is the internet.

Mark Zuckerburg and his social social network have survived legal wrangling, privacy scares, and a somewhat rocky IPO to remain top of the pile. Many of us know part of the Facebook story, courtesy of endless Zuckerburg profiles and, of course, the film “The Social Network”. However, it’s easy to forget some of the site’s significant milestones that, in just a decade, turned Facebook into the force we know today.

Why Google and Facebook need a leaf from Ch4 and BSkyB's privacy playbook
30 January 2014, 1:21PM

alan carr channel 4 dataApple, Google and Facebook are falling over themselves to prove they safeguard customer data. So you know the message is hitting home: data privacy is brand-enhancing.

Across the pond, the US Justice Department announced that technology companies, including Apple and Google, will be allowed to declare how many accounts are covered by US government requests for their customer's data, and whether their content was sought.

Flying Volkswagen engineers shoot rainbows out of their ass in new Super Bowl ad
30 January 2014, 12:25PM

Volkswagen Super BowlAs the Super Bowl draws closer, brands have begun ramping up their marketing efforts. The past few weeks have seen a barrage of teaser trailers sweeping across the Viral Chart. Now, with just a few days to go until the action kicks off, the big ad players have started to show their cards and from what we've seen so far, they're a bit of a mixed hand.

Jelly adds a sweet touch to State of the Union debate
29 January 2014, 1:55PM

jelly logo biz stone

The State of the Union is one of the key dates in the US political calendar. It’s an extensive speech in which the President lays out his agenda for the year ahead, accompanied by clapping, standing ovations, and carefully selected guests.

How to structure your community management team
29 January 2014, 11:25AM

social media appsWhether you’re handling things in-house, or working with an agency, community management presents several interesting challenges to normal working schedules. While much coverage of real-time marketing focuses on the creative output, there’s a host of things you need to set up behind the scenes to allow you to react quickly.

Infographic: the year ahead in digital
29 January 2014, 8:43AM

content marketingWe’ve had a lot of predictions about what to expect for the rest of the year, but here’s a handy summary of many of the main points. Going up - infographics, branded content and spending on mobile advertising. Going up even more - believe it or not, spend on PPC advertising (in spite of those concerns about click fraud) and branded video, with 86% planning to add it to their sites.

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Social media news

Npower to move away from "formal, slow and impersonal" comms, PR head reveals
by John Owens, 30 January 2014, 11:30AM
Brands are now at tipping point in debate on ethics
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IAB UK to explore regulation of native advertising
by Arif Durrani, 29 January 2014, 12:39PM
Sky launches free YouTube channel as part of entertainment push
by Maisie McCabe, 27 January 2014, 12:09PM
National Express hands entire CRM account to AIS London
by Kate Magee, 27 January 2014, 08:03AM
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Media PM Bulletin
31st January 2014
Media Week salary survey 2014: How has agency pay held up?  
Media Week salary survey 2014: How has agency pay held up?
In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.
 
Job cuts loom as News UK restructures commercial team  
Job cuts loom as News UK restructures commercial team
News UK, publisher of The Sun and The Times brands, has started another restructure of its commercial operation to better align the group's emerging platform agnostic, customer-led businesses under chief executive Mike Darcey.
 
Channel 4 and L'Oreal fail to reach trading agreement for 2014  
Channel 4 and L'Oreal fail to reach trading agreement for 2014
L'Oréal ads have not appeared on Channel 4, UKTV or BT Sport since the start of 2014, after its media agency Maxus failed to reach a deal with Channel 4's sales team.
 
Media Week salary survey 2014: How much are you worth?  
Media Week salary survey 2014: How much are you worth?
In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.
 
Weve challenges Apple and Google with display ads launch  
Weve challenges Apple and Google with display ads launch
Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today.
 
Is Sky's AdSmart service really a game-changer?  
Is Sky's AdSmart service really a game-changer?
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
 
Sky launches free YouTube channel as part of entertainment push  
Sky launches free YouTube channel as part of entertainment push
BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming.
 
MediaCom develops its content arm under Morris  
MediaCom develops its content arm under Morris
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WPP trading juggernaut comes under scrutiny  
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The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.
 
The planning community needs to assert itself more to get brands to act  
The planning community needs to assert itself more to get brands to act
 
Outdoor hopes big data is key to success in 2014  
Outdoor hopes big data is key to success in 2014
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The humble bus remains one of the best ways to reach an urban audience  
The humble bus remains one of the best ways to reach an urban audience
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My Media Week: Max Raven  
My Media Week: Max Raven
This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD.
 
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What the shake-up at the Telegraph reveals about the new publisher landscape
The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.
 
How the teen exodus could save Facebook  
How the teen exodus could save Facebook
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
 
Titanic vs speedboat: four tips for publishers in the digital age  
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It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.
 
Programmatic marketing trends to watch in 2014  
Programmatic marketing trends to watch in 2014
Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.
 
The changing voice of CES: cars steal the show  
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With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.
 
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