| Why brands should not ignore social video | | 28 January 2014, 1:11PM |  Thanks to 4G-led improvements in mobile infrastructure and the proliferation of social video platforms like Vine and Instagram Video, it's beyond doubt that video now has a life way beyond TV and desktop screens.
| | | | The next Big (Internet of) Things | | 28 January 2014, 1:02PM |  The Internet of Things can no longer be dismissed as just a fancy buzzword for fridges that tweet. True, the term has been bandied about for years by futurologists in the technology industry – with the grocery-ordering fridge as the favourite example – but this year it has hit the mainstream for the first time. Analyst group Gartner named the Internet of Things as one of the top 10 strategic technology trends for 2014 and the Computer Electronics Show in Vegas last month was full of examples of wearable technology and medical monitors capable of sending data directly to the hospital.
| | | | Fast food brands bolt away from Chinese Year of the Horse association | | 27 January 2014, 11:48PM |  Everywhere I look I see horses. There are more horses in Singapore at the moment than people. Every brand has a horse associated with it. Why? Because we are about to enter the Chinese New Lunar Year (CNY) of the Wood Horse (don't mention Trojans) and every brand in Asia has to include horses somewhere in their marketing.
| | | | Infographic: which social media relics will rise again? | | 27 January 2014, 3:24PM |  The history of the commercial Internet only stretches back to the mid-'90s. But in that short time, it's managed to accrue quite a number of extinct memes, technologies, and, of course, social media websites. With Facebook, Twitter and other sites dominating the modern social Internet, is there any room for old has-beens to "return from the grave," or are they gone for good?
| | | | | | | Mobile Marketing 101 - your guide for 2014 | | 27 January 2014, 10:00AM |  2014 will mark more than half a decade since smartphones and mobile apps started to go mainstream in the consumer marketplace. The explosive growth we have seen since 2008 has led to the emergence of a variety of mobile marketing solutions. These have become a high priority for many businesses, as consumer mobile Internet usage is expected to overtake desktop for many websites in 2014. It is common knowledge that website traffic from mobile devices is on the increase; year on year, the figures grow exponentially. Between July 2012 and July 2013, there was more than a 6% increase in global mobile traffic, where on average 17% of web traffic came from a mobile device (and this excludes tablets and other devices like games consoles).
| | | | Facebook turns table on Princeton with its own doomsday prediction | | 24 January 2014, 12:20PM |  Facebook is dying. By 2018 it will exist only in our memories and experimental laboratories. Comparing the most popular social networking site in the world with smallpox is a brave move but that's what Princeton university researchers John Cannarella and Joshua Spechler have done. In their paper Epidemiological Modelling of online social network dynamics they theorize that based on the movement and structure of an infectious disease epidemic Facebook will die because like a disease we are slowly becoming 'immune' and in the way of Myspace and Bebo, it will be forgotten.
| | | | Infographic: Contact forms for the marketing Ninja | | 24 January 2014, 12:20PM |  Contact forms give visitors to your site an easy way to reach you. They’re used to gather more information about your readers (such as their email address and job titles), and provide a way for them to get in touch without the site owner having to disclose their own own private email address.
| | | | | | | The increasing irrelevance of gender-based marketing | | 23 January 2014, 1:02PM |  After years of campaigning, petitions and studies, many retailers last year removed all gender specific marketing in their toy departments, thus consigning 'boy's toys' and 'little miss' ranges to retail history.
| | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
A year ago today 
No comments:
Post a Comment