| The increasing irrelevance of gender-based marketing | | 23 January 2014, 1:02PM |  After years of campaigning, petitions and studies, many retailers last year removed all gender specific marketing in their toy departments, thus consigning 'boy's toys' and 'little miss' ranges to retail history.
| | | | Talksport Twitter boycott - how the brands are fighting back against the trolls | | 23 January 2014, 1:00PM |  Yesterday, radio station talkSPORT announced that they would no longer be promoting Twitter. This surprising move came as a response to the broadcaster’s grievance that Twitter had not adequately responded to complaints from their star football pundit Stan Collymore about the racist and threatening abuse he has received on Twitter.
| | | | | | | | | | On poetry in adverts | | 22 January 2014, 11:06AM | 
Do you long for a bit of modern verse to pop up during the Corrie ad break – or do the rhythmic rhymes drive you mad? If it’s the latter, you’re not alone. Here’s one copywriter’s view on the situation – written, of course, in the form of a poem…
| | | | Magnum try to ice Haagen Dazs in the battle of the pop up cafes | | 22 January 2014, 2:44AM |  Unilever and General Mills have opened up a new battle line in Singapore. Pop up ice cream cafes.
It's a great idea from two iconic brands in Singapore. Why bother with a retail outlet in a freezing cold mall when you could have a pop up shop outside a mall in all that heat to escape from the humidity and sun.
| | | | Infographic: A (short) history of mobile marketing | | 21 January 2014, 1:34PM |  It's a testament to how far Mobile Marketing has come in such a short space of time that it was just five years ago the category was introduced at the D&AD Awards. In 2009, the world may have looked largely the same, bar a tablet or two (the iPad was still a mere rumour back then), but mobile was a youthful new medium that both brands and creatives alike were tentatively getting to grips with.
| | | | Addressing banner blindness by focusing on value not volume | | 21 January 2014, 1:04PM |  It's a bit of a conundrum, but as we see the continuing rise of online display advertising, indicating a buoyant and effective channel, the perennial questions around banner blindness and the declining statistics around average CTRs (click-through rates) seem to imply a different story. So the question remains, is banner advertising effective, and what can be done to try to combat issues around banner blindness?
| | | | High street banks must play digital catch up | | 21 January 2014, 10:46AM |  Technology is transforming the retail banking sector with the Payments Council predicting that mobiles alone will account for an astounding £1.5 billion pounds worth of transactions a year by 2022. In terms of a great digital experience in-store though, high street banks are seriously lagging behind.
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There are currently more than 
How many people do you know that don’t have an internet-enabled mobile phone?
It seems we've finally come out of the era when a personalised digital experience meant your face being virtually repurposed into all manner of unlikely scenes, whether that was in 
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