Wednesday, 22 January 2014

Breaking news from Brand Republic - Subway, Three, Travelodge, Purina, Wilkinson

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Subway to extend brand reach with 1,300 more restaurants
Subway to extend brand reach with 1,300 more restaurants
by Ben Bold
22 January 2014, 08:55AM
Subway is aiming to expand its presence in the UK and Ireland with a target to open nearly 1,300 more stores in the next six years, creating 13,000 new jobs.
Three ads banned for misleading '3.9G' speed claims
Three ads banned for misleading '3.9G' speed claims
by Ben Bold
22 January 2014, 10:03AM
Mobile operator Three has been taken to task by rival EE over implying that its '3.9G' network coverage gives mobile users close to 4G speeds, leading to the Advertising Standards Authority banning the ads.
CHI captures £15m Travelodge business
CHI captures £15m Travelodge business
by James Swift
22 January 2014, 09:30AM
Travelodge has appointed CHI & Partners to its £15 million advertising account after a competitive pitch.
Purina hunts agency for Pro Plan European brief
Purina hunts agency for Pro Plan European brief
by James Swift
22 January 2014, 09:30AM
Purina, the pet food division of Nestlé, is looking for an agency to handle the advertising for its Pro Plan brand across Europe.
Wilkinson appoints TBWA and OMD after contested pitch
Wilkinson appoints TBWA and OMD after contested pitch
by James Swift
22 January 2014, 09:06AM
Wilkinson, the household goods chain, has appointed TBWA\Manchester to create its 2014 ad campaign and Manning Gottlieb OMD to handle its media planning and buying.
Copy-rich campaign delves into minds of people with autism
Copy-rich campaign delves into minds of people with autism
by Ben Bold
21 January 2014, 11:25AM
The minds of people with autism and the scientists who are studying the condition have been merged into a single body of copy for an awareness and fundraising ad campaign for New Zealand charity Minds for Minds.

Also in the news
Xaxis completes 24/7 Media merger
by Maisie McCabe, 22 January 2014, 09:47AM
Profero snapped up by Interpublic and rolled into Lowe and Partners
by Jeremy Lee, 21 January 2014, 05:17PM
Prince Harry pays tribute to charity sponsors Virgin Money and Glenfiddich
by Alex Brownsell, 21 January 2014, 04:30PM
Five smart moves for digital jobs in 2014
by Max Holloway, 21 January 2014, 03:31PM
GMG offloads Trader Media Group in estimated £650m deal
by Arif Durrani, 21 January 2014, 01:40PM
How the teen exodus could save Facebook
by Grant Feller, 21 January 2014, 12:23PM

From the blogs

The Wall blog

Magnum try to ice Haagen Dazs in the battle of the pop up cafes
Chris J Reed
22 January 2014, 2:44AM
Ego on board
Ian Moore
21 January 2014, 5:48PM
Infographic: A (short) history of mobile marketing
Dan Bryant
21 January 2014, 1:34PM
Addressing banner blindness by focusing on value not volume
Roger Williams
21 January 2014, 1:04PM


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