| Latest news | |  | | | | | Telefonica, the Spanish telecoms company, is preparing to launch a media planning and buying review across its estimated £200 million European business in the spring, including the £50 million UK account for O2. | | |  | | | | | Unilever is considering offloading its Slim-Fast brand as the FMCG giant seeks to streamline the business and focus on core brands. | | |  | | | | | Nearly three-quarters (70%) of marketers failed in 2013 to convert their marketing activity into tangible business results such as sales and market share, according to a report. | | |  | | | | | Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid. | | |  | | | | | The nudity in this week's Nuts magazine has taken a surprising turn. Instead of ladies, it's the lads who are baring all - specifically the male editorial staff of the IPC magazine. | | |  | | | | | Interpublic's acquisition of Profero this week after a courtship of 11 months and its rebranding as Lowe Profero is designed to strengthen the digital credentials of the Lowe and Partners network. | | | |
PROMOTION Big Questions Live:
Marketing's Online TV Show is Back!  Join the debate: How can you move beyond customer-centric to become customer activated?
Register now at www.bigquestionslive.com
| From the blogs  | | | | | | | | | | | | | | | | | Latest jobs | | | | | |  | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
|
From our partners | |  | | | | | Music supervisors can only deliver if agencies trust their experience and let the creative process flow. | | |  | | | | | Library music has come of age as experimental material is created, retro recordings are unearthed and companies can even offer bespoke services. | | | | |
No comments:
Post a Comment