| | | | On poetry in adverts | | 22 January 2014, 11:06AM | 
Do you long for a bit of modern verse to pop up during the Corrie ad break – or do the rhythmic rhymes drive you mad? If it’s the latter, you’re not alone. Here’s one copywriter’s view on the situation – written, of course, in the form of a poem…
| | | | Magnum try to ice Haagen Dazs in the battle of the pop up cafes | | 22 January 2014, 2:44AM |  Unilever and General Mills have opened up a new battle line in Singapore. Pop up ice cream cafes.
It's a great idea from two iconic brands in Singapore. Why bother with a retail outlet in a freezing cold mall when you could have a pop up shop outside a mall in all that heat to escape from the humidity and sun.
| | | | Infographic: A (short) history of mobile marketing | | 21 January 2014, 1:34PM |  It's a testament to how far Mobile Marketing has come in such a short space of time that it was just five years ago the category was introduced at the D&AD Awards. In 2009, the world may have looked largely the same, bar a tablet or two (the iPad was still a mere rumour back then), but mobile was a youthful new medium that both brands and creatives alike were tentatively getting to grips with.
| | | | Addressing banner blindness by focusing on value not volume | | 21 January 2014, 1:04PM |  It's a bit of a conundrum, but as we see the continuing rise of online display advertising, indicating a buoyant and effective channel, the perennial questions around banner blindness and the declining statistics around average CTRs (click-through rates) seem to imply a different story. So the question remains, is banner advertising effective, and what can be done to try to combat issues around banner blindness?
| | | | High street banks must play digital catch up | | 21 January 2014, 10:46AM |  Technology is transforming the retail banking sector with the Payments Council predicting that mobiles alone will account for an astounding £1.5 billion pounds worth of transactions a year by 2022. In terms of a great digital experience in-store though, high street banks are seriously lagging behind.
| | | | | | | Jelly proves appetising for brands | | 20 January 2014, 1:29PM |  Last week saw the launch of Biz Stone's new project, Q&A app Jelly, and brands have already started to try out the social media platform. This early up-take highlights a new age of social media marketing, where brands aren't just experimenting with big social media platforms, but also with the smaller, more niche platforms which are in their infancy.
In terms of its relevance to brands, as Jelly works by pulling in contacts from existing social media platforms, it's more likely to be useful in developing a relationship with existing fans through useful responses to questions posed, or perhaps engaging in some brand-relevant banter.
| | | | What does the Bellwether report tell us about the future of PR agencies? | | 20 January 2014, 1:24PM |  The IPA's Bellwether report provides a much more positive outlook for marketers; at last forecasting the increase in spend that we have been waiting for since business confidence slowly started returning at the beginning of last year. The survey found 27% of the panel registered an upward revision of marketing budgets, with 43% of marketing executives growing more confident about industry financial prospects.
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