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17th January 2014

David Emin to leave Trinity Mirror David Emin, the former ad director at the Mirror newspapers, has resigned from his position as the managing director of Trinity Mirror's ad sales arm, the National Advertising Sales Agency (NASA).     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     2014 Predictions: The year ahead for...Media agencies Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says.     Tesco, Audi and RBS on board for Sky AdSmart Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising service Sky AdSmart, which has launched following a six-month trial.     IPC Media, Vodafone and OMD partner for research project IPC Media, OMD UK and Vodafone are collaborating on a research project that is to focus on finding out more about the future of the family.     Stonewall to promote Vice Media's 'Young and Gay in Putin's Russia' Stonewall, the charity that campaigns for lesbian, gay and bisexual equality, has signed a deal to support Vice Media's 'Young and Gay in Putin's Russia' documentary, which launches today (13 January).     London Live launches branding campaign ahead of 31 March launch London Live, the London Evening Standard's TV channel, has unveiled a series of 25-second branding trails to be its on-screen identity ahead of its launch on 31 March.     How playing games can be serious for the media world The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.     London Evening Standard profits double in 2013 The London Evening Standard has more than doubled its profits in the year to September 2013, to around £2.5 million, while the embattled Independent slashed its losses by 50% in the same period, according to sources.     IPC Media prepares for new dawn under Rich Whether the chief executive is being brought in to sell or save the publisher, he's guaranteed to be busy. By David Benady.     Strap yourself in, press industry: this year is going to be one hell of a ride And we're off, soon to be galloping into the Year of the Horse. Welcome to 2014. It's expected to be a tempestuous 12 months by all accounts, and the opening few days have lived up to the billing.     Are trade bodies worth the money? Do the members of trade associations continue to get bang for their buck, Arif Durrani and Mark Banham ask.     Netflix, Bruce Willis and the big-data mystery not even Perry Mason could solve Are you old enough to remember Perry Mason?     New horizons unfold for brands in Las Vegas Jason Harrison was at the CES tech-fest to witness how connected devices are rapidly turning science fiction into fact.     Things We Like: Gravity Road's Bafta now, Campbell at GQ, CBB still going strong for C5 Three media things in the media we liked this week, and one thing we didn't...   Latest blogs   The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.   Head of Insights , PFJ £32000.00 - £38000.00 per annum + comms, City of London DIGITAL AD OPERATIONS MANAGER , Bullfrog Digital LTD Up to £30k + bonus scheme, Shoreditch / Clerkenwell Senior Campaign Manager - 45K , Section:Media Ltd 45K, Central London Media and Marketing Campaign Analyst (London) , EE £Competitive+benefits, City of London Business Development Manager – Business Information £35k + Uncapped Commission + Benefits , Media Square Recruitment £35k + Uncapped Commission + Benefits, London

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