Media AM - Havas, Sky AdSmart, London Live, Twitter, TalkSport, Huffington Post

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15th January 2014

Iglo hands Havas consolidated media account Iglo Group, the umbrella company that owns frozen food brands BirdsEye and Findus, has handed Havas Media its consolidated European media buying account.     Tesco, Audi and RBS on board for Sky AdSmart Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising service Sky AdSmart, which has launched following a six-month trial.     London Live launches branding campaign ahead of 31 March launch London Live, the London Evening Standard's TV channel, has unveiled a series of 25-second branding trails to be its on-screen identity ahead of its launch on 31 March.     Twitter allows advertisers to tap into users' email addresses to improve targeting Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.     TalkSport forms Daily Mail partnership ahead of World Cup TalkSport has secured a partnership with the Daily Mail and MailOnline to produce on-air features with Sportsmail journalists and big-name columnists, including Jamie Redknapp, Martin Keown and Jamie Carragher, across the station's programming.     Huffington Post promotes Carla Buzasi to lead global HuffPost Lifestyle The Huffington Post Media Group has promoted Carla Buzasi, editor-in-chief of The Huffington Post UK, to the newly created position of global director of HuffPost Lifestyle.     The Thinkboxes Awards for TV ad creativity Shortlist November/December     Havas relocates Sports & Entertainment chief to London Lucien Boyer, president and chief executive of Havas Group's brand engagement network, Havas Sports & Entertainment (HS&E), will lead the company from London.     People swap devices 21 times an hour, says OMD People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.     2014 Predictions: The year ahead for...Media agencies Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says.     2014 Predictions: The year ahead for...Television While TV remains the heart of a campaign, the challenge now is to add to the experience so viewers can access the message across a number of touchpoints, Ruth Cartwright says.     2014 Predictions: The year ahead for...Press The market is in the midst of a renaissance - press innovations and tech developments mean cross-platform trading is a must and advertisers have huge opportunities. By Dominic Williams.     2014 Predictions: The year ahead for...Mobile 'Mobile first' will become the byword for smart businesses; native ads and programmatic buying will proliferate; and messaging will overtake social, James Connelly predicts.     My Media Week: Caspar Schlickum This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.   Latest blogs   The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.

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