Media AM - Trinity Mirror, Cadbury, GQ, Apple, Stonewall

	View in web browser Add to safe senders list

13th January 2014

David Emin to leave Trinity Mirror David Emin, the former ad director at the Mirror newspapers, has resigned from his position as the managing director of Trinity Mirror's ad sales arm, the National Advertising Sales Agency (NASA).     TV will always play a part of Cadbury campaigns, says activation chief TV will always play a part of the mix in Cadbury's campaigns, according to Matthew Williams, the marketing activation director at Mondelez International, speaking ahead of a £7.5 million push behind Dairy Milk.     Alastair Campbell succeeds Piers Morgan at GQ Condé Nast's men's fashion and lifestyle magazine GQ, has hired Alastair Campbell to undertake heavy-hitting interviews covering the worlds of politics, sport, business and media, following on from where Piers Morgan left off.     Apple uses Dead Poets' Society speech to demonstrate iPad creativity "We don't read and write poetry because it's cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion."     Stonewall to promote Vice Media's 'Young and Gay in Putin's Russia' Stonewall, the charity that campaigns for lesbian, gay and bisexual equality, has signed a deal to support Vice Media's 'Young and Gay in Putin's Russia' documentary, which launches today (13 January).     Bloomberg Hub screens set for London City Airport Bloomberg, the global business and financial information provider, has announced plans to launch immersive, technology-driven touch points at London City Airport in the spring of 2014, called Bloomberg Hub.     My Media Week: Caspar Schlickum This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.     2014 Predictions: The year ahead for...Media agencies Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says.     2014 Predictions: The year ahead for...Television While TV remains the heart of a campaign, the challenge now is to add to the experience so viewers can access the message across a number of touchpoints, Ruth Cartwright says.     2014 Predictions: The year ahead for...Press The market is in the midst of a renaissance - press innovations and tech developments mean cross-platform trading is a must and advertisers have huge opportunities. By Dominic Williams.     2014 Predictions: The year ahead for...Mobile 'Mobile first' will become the byword for smart businesses; native ads and programmatic buying will proliferate; and messaging will overtake social, James Connelly predicts.   Latest blogs   It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.     Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.

Manage Bulletins Unsubscribe