Media AM - ZenithOptimedia, BSkyB, Facebook, Google, RadioCentre

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30th January 2014

ZenithOptimedia recruits Bardega ZenithOptimedia has poach­ed Stefan Bardega, Media­Com UK's head of digital and managing partner, as its global chief digital officer.     Sky's pre-tax profits fall 18% as marketing costs rise BSkyB's pre-tax profits declined by 18 per cent year on year to £527 million in the last six months of 2013, as marketing costs increased by 13 per cent amid its pay TV battle with BT.     Facebook revenues leap 63% in Q4 driven by solid mobile ad business Facebook has beaten analysts' expectations by reporting a 63% surge in revenues for the fourth quarter, driven by a solid mobile advertising business.     Google is changing - this means marketers must change as well With Google expected to reveal strong fourth quarter results later today (30 January), and a slew of recent acquisitions in the bag, Paul Carysforth, head of media and analytics at Amaze, examines how marketers should handle the search giant over the coming months and years.     RadioCentre hires HarperCollins UK's Siobhan Kenny as chief exec RadioCentre has hired Siobhan Kenny, the group director of communications at HarperCollins UK and International, as its new chief executive, replacing Andrew Harrison.     TV chef Jamie Oliver opens ad production house The celebrity chef Jamie Oliver is launching a production company that will specialise in the creation of commercials, and has signed up the actor Dexter Fletcher as one of its directors.     Invest in advertising to grow your businesses, SMEs told Small and medium-sized en­terprises should up their investment in advertising to become more successful and boost national economic growth, according to a report published today.     How brands can score with OOH in the 2014 World Cup Leverage real-time opportunities during the games in Brazil.     Maxus leader Lindsay Pattison to chair Media360 Lindsay Pattison, chief executive of WPP's Maxus UK and global chief strategy officer, is the chairperson for this year's annual industry gathering, Media360.     Media Week salary survey 2014: How has agency pay held up? In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.     Who's footing the bill for opaque media trading? Everyone appears to be a winner in the world of media trading - but someone always ends up paying. By Maisie McCabe.     Let's hope the govt media review is less political - it's a matter of life and death Deep breath - here we go again. The Government is in the precursory stages of the statutory review for its media buying requirements. Much has changed since the consolidation of its departmental ad budgets into Group M's purpose-built M4C in 2010.     Ambitious Twitter aims to double ad revenue The UK unit is thought to be targeting £95 million in adspend this year as it hones its commercial offering.     ITV plans summer launch for pay TV channel ITV Encore ITV is preparing to launch a pay TV service called ITV Encore on Sky this summer, dedicated to the broadcaster's most recent British dramas and with a multimillion pound budget for new commissions.     Google's prying eyes are everywhere. They're even in your thermostat now If you're a columnist, some things are mandatory: the "signing off for Christmas" column, the "interestingly bad service experience" column, the "kids say the darnedest things" column. And further expectations surround those of us who make stuff up about media and technology: "what does X mean for brands?", "what can we pretend to learn from Apple this week?", "whither digital retail?". So it's compulsory to write something when Google buys a company that makes robots and another that does "connected home" products.     Media Week salary survey 2014: How much are you worth? In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.     News UK research finds advertising boost of tablet and press editions The impact of advertising is significantly increased by multi-channel news consumption, with the recall of readers of newspapers and tablet editions increasing 137%, according to a new study by News UK.   Latest blogs   What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.     Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.

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