Digital AM - UK advertisers spend £1bn on affiliate marketing and lead-generation activities, APA, Brand Republic Digital Awards, Jelly

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Affiliate marketing and lead-generation market hits £1bn with a 14:1 ROI, says IAB by Matthew Chapman 21 January 2014, 11:28AM UK advertisers spent £1bn on affiliate marketing and lead-generation activities in 2013, according to research commissioned by the Internet Advertising Bureau. IPA and APA publish industry's first guidelines for interactive projects by James Swift 21 January 2014, 09:29AM The IPA and Advertising Producers Association (APA) have published the industry's first set of guidelines for making interactive work. Five ways technology makes digital advertising accountable by Nick Reid, managing director, TubeMogul 21 January 2014, 08:30AM "Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker's prophetic quip was, until recently, basically as true now as it was then. UK leads world's ecommerce exports as fashion brands travel well by Arif Durrani 20 January 2014, 12:27PM The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study. OnePiece unveils #HackTheSale social campaign by Susan Billinge 21 January 2014, 10:10AM OnePiece, the Norwegian clothing company, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to collectively drive down the price of a "onesie" jumpsuit. Enter now: Brand Republic launches Digital Awards 2014 by Staff 21 January 2014, 08:00AM Brand Republic has launched the Brand Republic Digital Awards to celebrate those at the forefront of the UK's dynamic communications industry. PROMOTION Video Production x 10 = Video Crowdsourcing through Userfarm! Userfarm has 55,000+ Videomakers worldwide, producing videos in half the time of traditional sources. Nokia, Microsoft, eBay, and Louis Vuitton among others, are our clients. Watch our videos to see why, click here. Also in the news Jelly: more Twitter than Draw Something? by Ben Fox, 20 January 2014, 04:05PM E=mc < Downton Abbey: The quest for immortality in advertising by Matt Edwards, 21 January 2014, 08:00AM American Psycho as played by hipsters, for Denham by Loulla-Mae Eleftheriou-Smith, 21 January 2014, 08:00AM Personalisation jumps out of browser into the real world by Sam Battams, innovation director, Vizeum., 20 January 2014, 12:00PM Bell Pottinger Wired to boost South Africa tourism with digital PR drive by Lynsey Barber, 20 January 2014, 10:13AM From the blogs WE'RE SO CLEVER WE'RE STUPID Dave Trott 21 January 2014, 8:47AM Personalisation jumps out of browser into the real world Sam Battams 20 January 2014, 1:30PM Jelly proves appetising for brands Emma Gannon 20 January 2014, 1:29PM Latest jobs CRM Officer Recruiter England Hockey Salary Circa £25,000 per annum dependent on experience Location South East Region Senior Data Planner Recruiter Direct Recruitment Salary £65,000 - £80,000 Location London Executive Digital Creative Director c£80k plus - Amazing Central London Agency Recruiter Fill Recruitment Ltd Salary c£80k+ Location Central London Senior Online Marketing Manager - Consultancy - London Recruiter Major Players Salary £60000 - £70000 per annum + profit share scheme Location London Digital Account Manager Recruiter Purple Consultancy Salary £28000 - £35000 per annum Location London Senior Account Manager Recruiter Purple Consultancy Salary £30000 - £38000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Customer Experience Is Changing: Are You Leading Or Falling behind? (Webcast) Many organisations are now using new technology and effective engagement... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Seven Questions Every Advertiser Should Ask About Ad Performance (Expert Reports) Analyse Your Full Funnel Campaign Performance With tons of data availabl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders