marketing your business online: Media PM

Friday, 10 January 2014

Media PM - This week's most read


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10th January 2014

Guy Zitter to leave Daily Mail after 32 years

Guy Zitter, the managing director of Daily Mail & General Trust's Mail Newspapers, is set to walk away from the publishing group at the end of March 2014.

Media trading's own Libor scandal is coming

There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.

2014 Predictions: The year ahead for...Media agencies

Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says.

Channel 4 U-turn ends YouTube partnership

Channel 4 has removed all its long-form programmes from YouTube in favour of a new strategy to develop its own digital 4oD services.

People swap devices 21 times an hour, says OMD

People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.

Guardian to launch Saturday supplement Do Something as cover price rises

Guardian News & Media is set to launch a lifestyle supplement for the Saturday edition of The Guardian called Do Something this weekend and lift its cover price by 20p to £2.30.

Former Mindshare CEO Jed Glanvill launches media specialist

Jed Glanvill, the former Mindshare UK chief executive and EMEA regional leader, has launched Glanvill&Co, described as a new breed of specialist firm, which can offer flexible, senior talent and solutions on tap.

Channel 4 U-turn ends YouTube partnership

Channel 4 has removed all its long-form programmes from YouTube in favour of a new strategy to develop its own digital 4oD services.

My Media Week: Caspar Schlickum

This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.

Standard targets 900,000 circulation ahead of London Live launch

London Evening Standard has announced plans to "significantly increase" its print run from 700,000 per day to 900,000 from next week, ahead of the launch of London Live, its local TV station.

It's way past your screen time

How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.

Driving outdoor into the digital age with connected cabs

Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.

Five reasons publishers should be bullishly optimistic about 2014

Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.

Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech

The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.

Ed Vaizey seems 'clueless'

So today was 'D day' in the radio industry, with "the announcement of the digital switchover", but Government minister Ed Vaizey appears "clueless", says radio DJ Edward Adoo.