Marketing Daily - Barclays considers ending £40m Premier League sponsorship deal. Plus Cadbury, Hovis and the Kalashnikov

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Marketing Daily Bulletin , 27th January 2014

Barclays could pull out of £40m Premier League sponsorship deal   Mondelez to combine Cadbury Dairy Milk with savoury Ritz crackers   Premier Foods sells controlling stake in Hovis   Sky launches free YouTube channel as part of entertainment push   Volkswagen tops most shared Super Bowl ads chart   Google acquires London-based artificial intelligence firm DeepMind   PepsiCo targets 'popped' snacks market with Walkers Pops range   What marketers can learn from the success of the Kalashnikov and other 'dark' brands   Mothercare to sell off struggling Early Learning Centre brand, claims report   Pepsi takes #Halftime Super Bowl show to the Grammys   Newcastle Brown Ale's S**** B*** ad they can't afford   Google patents mobile ads offering free rides to stores in self-driving cars   JOBS BOARD Marketing Manager , The Air Ambulance Service£35,000 pa, contributory pension and other benefits. , Middlemarch Business Park, Coventry   Digital Content Manager at Haymarket , Haymarket Media GroupCompetitive , Teddington   ACCOUNT MANAGER | Integrated Shoreditch Agency | Automotive/Financial Services | £26-32k , Judi Patton£26k-32k , Shoreditch, London   Senior Account Manager c£38k Top Digital / Integrated Agency , Fill Recruitment Ltdc£38k , Central London   SENIOR ACCOUNT MANAGER | Integrated Agency | FMCG & BEAUTY | £32-£38k , Judi Patton£32k-£38k , London       ADVERTISEMENT Big Questions Live: Marketing's Online TV Show is Back!   Join the debate: How can you move beyond customer-centric to become customer activated? Register now at www.bigquestionslive.com

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