| | |  | | | | | | | Jed Glanvill, the former Mindshare UK chief executive and EMEA regional leader, has launched Glanvill&Co, described as a new breed of specialist firm, which can offer flexible, senior talent and solutions on tap. | | | | | | | | | |  | | | | | | | While TV remains the heart of a campaign, the challenge now is to add to the experience so viewers can access the message across a number of touchpoints, Ruth Cartwright says. | | | | | | | | | |  | | | | | | | 'Mobile first' will become the byword for smart businesses; native ads and programmatic buying will proliferate; and messaging will overtake social, James Connelly predicts. | | | | | | | | | |  | | | | | | | Digital no longer means 'digital marketing' - it is increasingly integrated into our physical selves and environments, with a concomitant increase in new business models, Nigel Vaz suggests. | | | | | | | | | |  | | | | | | | We start 2014 with an observable spring in our step. Consumer confidence - the lifeblood of commercial creativity - is on the rise. Meanwhile, the plethora of companies reviewing their brand communications this month highlights a renewed vigour within the marketing world. | | | | | | | | | |  | | | | | | | I watched TV for Britain on Christmas day. I spent hours sofa-bound, doing my best to improve my average hours viewed to somewhere near the UK average. | | | | | | | | | |  | | | | | |  | | | | | | | Channel 4 has removed all its long-form programmes from YouTube in favour of a new strategy to develop its own digital 4oD services. | | | | | | | | | |  | | | | | | | 'Celebrity Big Brother' returned with a peak audience of 4.2 million on Friday night, as the heavyweight boxing champion Evander Holyfield, the N-Dubz-star Dappy and former gameshow host Jim Davidson entered the house. | | | | | | | | | |  | | | | | | | This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7. | | | | | | | | | |  | | | | | | | Guardian News & Media is set to launch a lifestyle supplement for the Saturday edition of The Guardian called Do Something this weekend and lift its cover price by 20p to £2.30. | | | | | | | | | | | | | | | | |  | | | | | | | Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities. | | | | | | | | | |  | | | | | | | Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year. | | | | | | | | | |  | | | | | | | There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem. | | | | | | | | | |  | | | | | | | The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me. | | | | | | | | | |  | | | | | | | So today was 'D day' in the radio industry, with "the announcement of the digital switchover", but Government minister Ed Vaizey appears "clueless", says radio DJ Edward Adoo. | | | | | | | | | | | |
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