Wednesday 22 January 2014

Campaign Daily Fix - Lowe and Partners acquires Profero, Purina hunts agency, CHI wins Travelodge, BBH hires Nuttall, Xaxis, Wilkinson

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Latest news
Profero snapped up by Interpublic and rolled into Lowe and Partners
by Jeremy Lee,
21 January 2014, 05:17PM
Profero snapped up by Interpublic and rolled into Lowe and Partners
Interpublic's Lowe and Partners has acquired the digital network Profero for an undisclosed sum, to create a new agency Lowe Profero.
Purina hunts agency for Pro Plan European brief
by James Swift,
22 January 2014, 09:30AM
Purina hunts agency for Pro Plan European brief
Purina, the pet food division of Nestlé, is looking for an agency to handle the advertising for its Pro Plan brand across Europe.
CHI captures £15m Travelodge business
by James Swift,
22 January 2014, 09:30AM
CHI captures £15m Travelodge business
Travelodge has appointed CHI & Partners to its £15 million advertising account after a competitive pitch.
Xaxis completes 24/7 Media merger
by Maisie McCabe,
22 January 2014, 09:47AM
Xaxis completes 24/7 Media merger
Xaxis, WPP's digital media buying company, has completed its merged with its sales platform for publishers, 24/7 Media.
Wilkinson appoints TBWA and OMD after contested pitch
by James Swift,
22 January 2014, 09:06AM
Wilkinson appoints TBWA and OMD after contested pitch
Wilkinson, the household goods chain, has appointed TBWA\Manchester to create its 2014 ad campaign and Manning Gottlieb OMD to handle its media planning and buying.
BBH hires former BBC marketer Lindsay Nuttall
by Jeremy Lee,
22 January 2014, 10:23AM
BBH hires former BBC marketer Lindsay Nuttall
Bartle Bogle Hegarty has hired Lindsay Nuttall, the BBC's former head of marketing for BBC One, drama and entertainment, as its joint chief digital officer.
Total Media wins Epson's European media account
by Louise Ridley,
22 January 2014, 11:55AM
Total Media wins Epson's European media account
Epson, the tech company best known for making printers, has handed its European planning and buying account to Total Media.
Geometry Global UK appoints Adrian Nicholls as head of digital
by Kate Magee,
22 January 2014, 10:51AM
Geometry Global UK appoints Adrian Nicholls as head of digital
Geometry Global UK, WPP's global shopper activation agency, has appointed Adrian Nicholls, a business lead at CMW, as its head of digital.
Promoted
What if they say no?
by Claire Kelly, Napier Bonnet,
20 January 2014, 09:00AM
What if they say no?
As record sales dwindle, attractive licensing fees and renewed interest mean artists say 'no' less frequently.

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Latest Work

Original Source "seasonal editions" by Work Club
21 January 2014, 06:07PM
Original Source
Original Source is inviting people to pick its next shower gel scent with a month-long social media campaign. Work Club created the advertising, which puts three varieties of shower gel to the public vote on Twitter and Facebook. Voters must base the...
Kit Kat "car chase" by JWT
21 January 2014, 05:48PM
Kit Kat
Kit Kat has returned to UK screens after a three-year hiatus to remind us all to take a break. JWT, which has worked with the brand since its inception, created the TV ad. It opens on a cops-and-robbers car chase that pauses in a warehouse. The occup...
BBC "WW1 on the BBC" by Karmarama
20 January 2014, 01:07PM
BBC
To mark the centenary of the start of the First World War, the BBC is commissioning programmes about the conflict to run over the next four years and has released a film showcasing its content. Karmarama created the TV spot, which shows the war fro...

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