Marketing Daily - Burberry launches first women's fragrance with 'immersive' mobile experience. Plus Apple, Morrisons and Renault

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Marketing Daily Bulletin , 28th January 2014

Burberry launches first women's fragrance with 'immersive' mobile experience   Apple hits record first quarter sales but share prices drop   Morrisons online food exec George Dymond seeks exit weeks after joining company   Renault UK marketing boss Phil York departs for global post   Can selling off 124-year-old Hovis stem the brand's decline?   As it enters new ownership, the history of Hovis in ads   Can you see a future where marketers don't sell anything?   Telegraph marketer Graham Horner leaves for luxury travel brand Scott Dunn   Eurostar dresses St Pancras 'kissing couple' statue to celebrate new uniform   Half of UK concerned internet is eroding personal privacy   Puma ousts Nike in £30m a year Arsenal kit deal   Audi's very own attack of the Doberhuahua   Brits abroad and embarrassing tan lines the focus of Virgin Holidays 'tanuary' sale   Michael Bolton makes Starburst juicy by serenading the trees   Absolut taps into Brazilian World Cup fever with Karnival vodka   The IDM: why we're not for profit, simply for talent   JOBS BOARD Marketing Manager , The Air Ambulance Service£35,000 pa, contributory pension and other benefits. , Middlemarch Business Park, Coventry   Marketing Manager , Ball & Hoolahan£70,000 + car/ car allowance , London   Digital Content Manager at Haymarket , Haymarket Media GroupCompetitive , Teddington   Mid-Senior Digital Project Manager - Stunning Central London Creative / Digital Agency c£45k , Fill Recruitment Ltdc£45k , Central London   ACCOUNT MANAGER | Integrated Shoreditch Agency | Automotive/Financial Services | £26-32k , Judi Patton£26k-32k , Shoreditch, London       ADVERTISEMENT Big Questions Live: Marketing's Online TV Show is Back!   Join the debate: How can you move beyond customer-centric to become customer activated? Register now at www.bigquestionslive.com

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