Campaign Daily Fix - Labour "not afraid" to legislate against marketing, BMW motorcycles review, Viral chart, BETC, Inferno, Lead 2014, Virgin Holidays

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Labour government would legislate against excessive marketing, says shadow minister by Danny Rogers, 31 January 2014, 11:43AM Helen Goodman MP, The shadow minister for culture, yesterday told the advertising industry that a Labour government "would not be afraid to legislate" against all sorts of excessive marketing practices. BMW motorcycles reviews European creative by James Swift, 31 January 2014, 08:54AM BMW Motorrad, the car manufacturer's motorcycle division, is reviewing its European creative account. Campaign Viral Chart: Arnie goes 'undercover' and beats Super Bowl ads by Ben Hall, 31 January 2014, 07:59AM Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week's most-shared ad to dispense health and fitness advice to members of a gym. BETC to launch in Brazil with Ray and Barradas by Louise Ridley, 30 January 2014, 11:31AM BETC, the Havas-owned agency brand with offices in Paris and London, will launch in Brazil with former FBiz chief executive Gal Barradas and Erh Ray, the former chief executive of Borghierh/Lowe, as its founders. Inferno posts loss in final full year accounts by James Swift, 31 January 2014, 09:42AM Inferno made a pre-tax loss of £340,753 in the final full financial year before being bought by DraftFCB, after losing a significant chunk of its Nokia business. Government SME schemes not clear or understood, says Lefroy by Ben Hall and Sarah Johnson, 31 January 2014, 09:47AM Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising. Google's UK revenue up 15% to $1.5bn by Maisie McCabe, 31 January 2014, 09:11AM Google's UK revenues reached $1.5 billion (£910.5 million) in the final three months of 2013, up 15.4 per cent year on year. Virgin Holidays #Tanuary ads slammed as 'irresponsible' by Louise Ridley, 30 January 2014, 12:35PM Virgin Holidays' #Tanuary sale ad has been criticised by skin cancer campaigners for featuring "sickening" and irresponsible images of extreme tan lines on holidaymakers. Promoted The John Lewis effect: inspiring classic covers by Tom Foster, 23 January 2014, 08:34AM As the use of classic songs in ads grows, music publishers are eager to help creatives find the right tracks. ________ Latest Work Chobani "how matters" by Droga5 New York 31 January 2014, 10:40AM The yoghurt brand Chobani s Super Bowl ad shows a bear ransacking a shop to make its point about using only natural products. Droga5 s New York office created the spot, in which a bear enters a convenience store and wrecks everything except the Choba... Good Energy "switch for good" by Lucky Generals 30 January 2014, 10:08AM The renewable energy supplier Good Energy has released print work espousing its ethical credentials. Lucky Generals created the campaign, which urges customers to switch to Good Energy through colourful illustrations. The work, which debuted in Brigh... Against Breast Cancer "Pamina" by Ragged Crow 30 January 2014, 09:09AM The charity Against Breast Cancer has released a two-and-a-half minute ad that barely mentions the disease. Ragged Crow created the spot, which features a woman called Pamina who makes jewellery out of everyday scrap. In the final 15 seconds of the a... Also in the news TV chef Jamie Oliver opens ad production house by Jeremy Lee, 30 January 2014, 07:00AM Somethin' Else hires Kerr and Rivers for new content focus by Jeremy Lee, 29 January 2014, 09:09AM Pitch update: Four line up for BHF pitch while three prepare for Army contest 30 January 2014, 08:00AM Brothers and Sisters nets £20m e-cigarette task by Kate Magee, 30 January 2014, 06:00AM Latest Jobs Senior Account Manager £35000 - £45000 per annum, London Senior Brand Manager £45,000 + Car/Car Allowance, London Mobile Account Executive - Digital £20000 - £45000 per annum + bonus, benefits, London Marketing Assistant £28000 - £35000 per annum, London Project Manager - integrated and digital comms £28000 - £35000 per annum, Stansted More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.