Tuesday, 7 January 2014

Digital AM - CES 2014, Absolut, 'Christians make better lovers' campaign, Muller, Gamesys

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#CES2014: Marketing's guide to the world's biggest consumer tech show
#CES2014: Marketing's guide to the world's biggest consumer tech show
by Matthew Chapman
07 January 2014, 11:30AM
The world's technology giants and entrepreneurs are descending on Las Vegas for the 47th Consumer Electronics Show (CES), which looks set to be dominated by a personalisation theme.
Absolut unveils 'content-rich' trends website
Absolut unveils 'content-rich' trends website
by Gemma Charles
07 January 2014, 11:15AM
Absolut has revamped its website in a bid to engage fans by offering them content focused on real-time cutting-edge trends and collaborations.
Dating site launches 'Christians make better lovers' campaign
Dating site launches 'Christians make better lovers' campaign
by Maisie McCabe
07 January 2014, 10:54AM
Christian Connection, the dating website for Christians, is launching an outdoor ad campaign on the London Underground with copylines including: "Christians make better lovers".
Mullerlight Mondays launches to brighten people's weeks
Mullerlight Mondays launches to brighten people's weeks
by Loulla-Mae Eleftheriou-Smith
07 January 2014, 09:34AM
Muller is launching Mullerlight Mondays, a weekly reward scheme that aims to give consumers a "light lift" for the week ahead.
Gamesys appoints O2's Paul Troy to global marketing role
Gamesys appoints O2's Paul Troy to global marketing role
by Alex Brownsell
07 January 2014, 08:48AM
Digital games developer Gamesys has appointed O2 marketer Paul Troy as its first global director of brands, as it seeks to develop an international marketing strategy for its range of games.

Also in the news
Samsung forecasts profit fall while curved TV launch goes awry
by Loulla-Mae Eleftheriou-Smith, 07 January 2014, 09:50AM
Tablet magazines aren't sinking, they're just setting sail
by Arjun Narayan, 06 January 2014, 02:41PM
H&M plots David Beckham 't-commerce' Super Bowl ad
by Alex Brownsell, 06 January 2014, 10:45AM

From the blogs

The Wall

Infographic: social media channels battle for our attention
Polly Becker
07 January 2014, 9:18AM
How to create a successful collaborative content marketing campaign
Mark Carroll
07 January 2014, 9:05AM
Your LinkedIn personal brand never sleeps so how do you manage it?
Chris J Reed
07 January 2014, 12:26AM
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