| | | | Jelly proves appetising for brands | | 20 January 2014, 1:29PM |  Last week saw the launch of Biz Stone's new project, Q&A app Jelly, and brands have already started to try out the social media platform. This early up-take highlights a new age of social media marketing, where brands aren't just experimenting with big social media platforms, but also with the smaller, more niche platforms which are in their infancy.
In terms of its relevance to brands, as Jelly works by pulling in contacts from existing social media platforms, it's more likely to be useful in developing a relationship with existing fans through useful responses to questions posed, or perhaps engaging in some brand-relevant banter.
| | | | What does the Bellwether report tell us about the future of PR agencies? | | 20 January 2014, 1:24PM |  The IPA's Bellwether report provides a much more positive outlook for marketers; at last forecasting the increase in spend that we have been waiting for since business confidence slowly started returning at the beginning of last year. The survey found 27% of the panel registered an upward revision of marketing budgets, with 43% of marketing executives growing more confident about industry financial prospects.
| | | | | | | | | | The One With The Second Screen Challenge | | 17 January 2014, 11:33AM |  If I can just distract you for a moment: our attention spans have apparently decreased by seven minutes over the last decade. So BT's news this week that 78% of us are now doing "other things" whilst watching TV is entirely believable.
| | | | Is this the end of the text message or just an evolution? | | 16 January 2014, 4:13PM |  This week it was announced that there had been a year-on-year drop in the number of text messages (SMS) sent for the first time since texting was invented. Younger generations are now using their smartphones to embrace cheaper, more visual forms of communication offered by instant messaging sites like Snapchat and Whatsapp. For younger smartphone users who have witnessed the more open and permanent nature of communication on sites like Facebook, these instant messaging sites represent a return to more private, SMS style communication, but designed with the smartphone in mind. The text message revolutionised the way we communicate and helped to prepare us for the current culture of immediacy before the smartphone emerged. But now that it has, people want more than just text.
| | | | Five ways to DIY the small business dream | | 16 January 2014, 1:10PM |  Venturing out into the small business world can seem impossibly daunting. Take the example of a friend who worked for a startup company that had overheads piling on by the minute. The founder had the luxury of investments, but still the weight of outsourcing everything from milk deliveries to e-campaigns became too much.
| | | | When it comes to Golden Globes, the crowd doesn't always know best | | 16 January 2014, 12:50PM |  Can you accurately predict award winners by the amount of social and online news coverage they get? Well no, according to content discovery platform Outbrain.
While Steve McQueen’s 12 Years a A Slave won the top gong for Best Drama at the 71st Golden Globes on Sunday (pictured), it wasn’t the People’s Pick.
| | | | Demonic baby terrifies shoppers in shocking viral horror stunt by Thinkmodo | | 16 January 2014, 9:53AM |  What would you do if you heard the sound of a crying baby coming from a seemingly abandoned pram left at the side of a snowy high street? I imagine most people would probably go over to check that the child was okay, right? Well, one particular group of concerned New Yorkers were repaid for their good citizenship with a pretty nasty shock... unwittingly becoming part of an elaborate viral marketing stunt and coming face to face with a terrifying, screaming demon baby!
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It seems we've finally come out of the era when a personalised digital experience meant your face being virtually repurposed into all manner of unlikely scenes, whether that was in 
This time last week saw Sainsbury's social media channels gaining a great deal of media attention – a result of a rather fishy conversation taking place through the supermarket's Twitter handle. Much like the infamous Tesco Mobile/Jaffa Cake banter that took place last year, Sainsbury's appeared to spot an 
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half." John Wanamaker's prophetic quip was, until recently, basically as true now as it was then.
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