Campaign Daily Fix - Gordon Ramsay holds digital pitch, Havas Worldwide hires, ITV plots summer launch for Encore, Data vs creativity, Cocio, Weve, Sol

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Gordon Ramsay holds digital pitch by James Swift, 29 January 2014, 08:15AM Gordon Ramsay, the celebrity chef, is looking for an agency to improve his restaurant group's online presence. Havas Worldwide raids DLKW Lowe for creatives by Jeremy Lee, 29 January 2014, 10:52AM Havas Worldwide London has hired three creatives from DLKW Lowe to join its new executive creative director Mark Fairbanks. ITV plans summer launch for pay TV channel ITV Encore by Arif Durrani, 29 January 2014, 11:22AM ITV is preparing to launch a pay TV service called ITV Encore on Sky this summer, dedicated to the broadcaster's most recent British dramas and with a multimillion pound budget for new commissions. Only 40% of agency execs still put creativity above data, according to Sky IQ report by Ben Hall, 29 January 2014, 10:28AM Data is catching up with creativity in shaping campaigns, according to a report from Sky IQ that found only 40 per cent people said creativity was more important than data for a successful TV campaign. Adam&Eve/DDB wins Cocio drinks brand by Jeremy Lee, 29 January 2014, 09:22AM Adam & Eve/DDB has picked up the advertising account for the UK launch of the Arla Foods-owned drinks brand Cocio following a competitive pitch. Weve challenges Apple and Google with display ads launch by Louise Ridley, 29 January 2014, 11:32AM Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today. Sol appoints Iris Worldwide for BTL by Kate Magee, 29 January 2014, 11:32AM Sol, the Heineken-owned Mexican beer brand, has appointed Iris Worldwide to help position the brand as "free-spirited", through below-the-line activity. Promoted Singing from the same sheet by Fred Bolza, Dan Hall, 23 January 2014, 08:31AM Music is the ideal content to bring together artists, audiences and brands in a multichannel world. ________ Latest Work Jaguar "rendezvous" by Spark44 29 January 2014, 11:22AM The actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong explain Hollywood s habit of casting Brits as bad guys in Jaguar s Super Bowl ad. Jaguar s in-house agency, Spark 44, created the spot, which introduces the F-Type Coupe. Throughout the ad, ... Freeview "retune" by Red Bee Media 29 January 2014, 08:18AM Freeview has reunited two of the stars of Jonathan Creek in a tongue-in-cheek ad that tells people how to retune their TVs so they don t miss out on the Drama Channel. Red Bee Media created the spot, which features the actor Alan Davies. Davies a... Virgin Holidays "the #Tanuary sale" by M&C Saatchi 27 January 2014, 07:23PM Virgin Holidays has released a set of posters highlighting Brits tendency towards tan lines. M C Saatchi created the work, which includes images of a woman with snorkel-shaped tan lines across her face next to the price of a trip to Grenada and a ma... Also in the news IAB UK to explore regulation of native advertising by Arif Durrani, 29 January 2014, 12:39PM News UK research finds advertising boost of tablet and press editions by Arif Durrani, 29 January 2014, 12:02PM Justin King steps down from Sainsbury's by Loulla-Mae Eleftheriou-Smith, 29 January 2014, 09:23AM Latest Jobs Senior Community Manager: Top Integrated London Agency c£35k C£35k, Central London Digital Client Partner £75000 - £90000 per annum, London Senior Designer £30k - £40k per annum , Based in Eastcote - easy commute on the Metropolitan line Digital Project Manager £25000 - £35000 per annum, Stockport Head of Design DOE, Farringdon, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.