Wednesday, 15 January 2014

Breaking news from Brand Republic - Twitter, Adidas, Burberry, Sainsbury's, JWT London

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Twitter allows advertisers to tap into users' email addresses to improve targeting
Twitter allows advertisers to tap into users' email addresses to improve targeting
by Matthew Chapman
15 January 2014, 08:57AM
Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.
Adidas brings back Stan Smith shoe
Adidas brings back Stan Smith shoe
by Ben Bold
15 January 2014, 09:18AM
Adidas's famous Stan Smith trainer is making a return to shops across the globe today, with the eponymous 1970s US tennis star who lent his name to the shoe backing its relaunch.
Burberry sales increase 12% after increased marketing investment
Burberry sales increase 12% after increased marketing investment
by Matthew Chapman
15 January 2014, 09:41AM
Burberry's like-for-like sales rose by 12% for the three months to 31 December, with its retail revenues increasing 14% to £528m.
Sainsbury's TV ad questions Tesco's ethical credentials
Sainsbury's TV ad questions Tesco's ethical credentials
by Matthew Chapman
15 January 2014, 09:05AM
Sainsbury's is taking aim at Tesco in a TV ad that promotes its basics range, while taking a swipe at its rival's ethical credentials.
Global body begins press freedom mission to the UK
Global body begins press freedom mission to the UK
by Arif Durrani
15 January 2014, 08:46AM
An unprecedented international mission to London will begin tomorrow to investigate the Government's actions relating to newspaper regulation and the handling of revelations of state surveillance.

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Also in the news
John Cherry joins JWT London
by Jeremy Lee, 15 January 2014, 08:30AM
Havas relocates Sports & Entertainment chief to London
by Samantha Edwards, 14 January 2014, 03:52PM
Iglo hands Havas consolidated media account
by James Swift, 14 January 2014, 04:07PM
MasterCard renews Brits sponsorship with Kylie tie-up
by Ben Bold, 14 January 2014, 12:00PM

From the blogs

The Wall blog

How to Handle 2014?s Hot Topics
Brand Learning
14 January 2014, 6:00PM
Futureproofing the publishing industry
Jonny Kaldor
14 January 2014, 11:55AM
2014 will see the rise of the Chief Testing Officer
Matt Althauser
14 January 2014, 11:51AM
Google Glass on the high street: what do retailers need to know?
Eric Abensur
14 January 2014, 11:24AM


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