| Futureproofing the publishing industry | | 14 January 2014, 11:55AM |  Publishing is in the midst of major transition. A relatively stable industry for decades, the emergence of the internet, and more recently the mobile web, has led to change so rapid, publishers have struggled to keep up. This failure to keep pace has ultimately resulted in dwindling circulation and stagnant ad revenues. However, the increasing proliferation of smart devices is providing publishers with the perfect opportunity to re-engage with consumers and marketers alike.
| | | | 2014 will see the rise of the Chief Testing Officer | | 14 January 2014, 11:51AM |  To stay relevant in an increasingly digital marketplace in the year ahead, businesses will need to put a strategy in place to better embrace the opportunities offered by web and mobile channels. However, an engaging online experience that delivers solid business outcomes cannot be developed through intuition or assumption. To be profitable online, businesses need to apply rigorous, scientific testing strategies and implement insight-based solutions.
| | | | Google Glass on the high street: what do retailers need to know? | | 14 January 2014, 11:24AM |  'Shoot and wink', the latest update to Google Glass will have certainly ruffled a few feathers. While the more technically minded among us will be delighted at the new innovation, which allows users wearing the headset to take pictures simply by winking their eye, the reaction from retailers is likely to be mixed.
| | | | Twitter goes for retargeting | | 14 January 2014, 10:58AM |  Since the arrival of the Promoted Tweet, Twitter has become an integral part of any brand's thinking around digital marketing.
When developing Twitter campaigns, marketers have been limited to using the information the platform already holds on its users - so first party data related to gender, location and interests, etc. Optimizing campaigns with information drawn from behaviour outside of Twitter, hasn't been possible.
| | | | Women in tech: glass ceiling or window of opportunity? | | 13 January 2014, 11:00AM |  The Center for Work-Life Policy (CWLP) in New York states that in STEM sectors alone, more than half (52%) of qualified women quit their jobs in their mid-30s due to a lack of corporate support for work-life balance. As a working woman this is a discouraging statistic - and one that contradicts the positive messages communicated to me during my childhood nearly 20 years ago.
| | | | Identity is the key to engagement | | 13 January 2014, 10:32AM |  Organisations need to evolve social media strategies - and fast. What is the objective of your strategy? To be seen? To reinforce a brand? Or to exploit the extraordinary depth and breadth of consumer data now freely available to transform customer understanding and achieve true one to one personalisation?
| | | | Online retail comes to life - how rich media can inspire and engage | | 13 January 2014, 9:30AM |  Traditional ecommerce websites were once a straightforward affair; their objectives simply to allow customers to browse products, make purchases then arrange delivery. Today's customers are no longer satisfied with just a transaction – in the current landscape of multichannel expansion, online retailers are facing the new challenge of creating inspiring and exciting content to actively draw their customers into the shopping journey.
Online shopping is transforming from something purely functional into an experience that can be enjoyed in itself - with online revenue streams rapidly catching up with sales made in bricks and mortar stores, many retailers are investing in their websites accordingly. At the same time, an influx of new channels and convenient ways of accessing the internet have opened up the marketplace to a new type of customer; one who is highly web-savvy, conducting large portions of their business and personal interactions on social media, and who demands more from their online shops.
| | | | Penguin Random House backs Twitter Fiction Festival | | 10 January 2014, 12:38PM |  How many novels have you written? If you're on Twitter chances are you've at least written a novel's amount of words. But you can do a lot with 140 characters. You can make a LOL inducing pun or wish a celebrity to rest in peace or better yet you can tell a story.
| | | | Infographic: Understanding data and automated marketing are trends for 2014 | | 10 January 2014, 11:31AM |  Good news for agencies - 98 per cent of marketers plan to increase or maintain their spend in 2014. Even better news if you’re a data analytics specialist, because this is the number one area for increasing budgets, with 61 per cent of marketers saying they plan to spend more in this area.
| | | | There's a future for the high street, but it's in connected, collective working | | 10 January 2014, 10:36AM |  With in store sales at medium-sized retailers falling 2.2% in December, as online sales grew by 31%, – driven by a record-breaking ￡600 million spent in the UK on Cyber Monday - the survival of the high street debate is once again high on the agenda. However, I detect among experts more optimism about its future, as technology and innovation offer potential lifelines to the bricks and mortar stores.
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