Thursday, 30 January 2014

The Wall > Infographic: Ten years of Facebook

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Infographic: Ten years of Facebook
30 January 2014, 1:47PM

MarkZuckerbergyFBlogoOver the last ten years, Facebook has come to dominate our online (and indeed offline,) lives. For many, Facebook is the internet.

Mark Zuckerburg and his social social network have survived legal wrangling, privacy scares, and a somewhat rocky IPO to remain top of the pile. Many of us know part of the Facebook story, courtesy of endless Zuckerburg profiles and, of course, the film “The Social Network”. However, it’s easy to forget some of the site’s significant milestones that, in just a decade, turned Facebook into the force we know today.

Why Google and Facebook need a leaf from Ch4 and BSkyB's privacy playbook
30 January 2014, 1:21PM

alan carr channel 4 dataApple, Google and Facebook are falling over themselves to prove they safeguard customer data. So you know the message is hitting home: data privacy is brand-enhancing.

Across the pond, the US Justice Department announced that technology companies, including Apple and Google, will be allowed to declare how many accounts are covered by US government requests for their customer's data, and whether their content was sought.

Flying Volkswagen engineers shoot rainbows out of their ass in new Super Bowl ad
30 January 2014, 12:25PM

Volkswagen Super BowlAs the Super Bowl draws closer, brands have begun ramping up their marketing efforts. The past few weeks have seen a barrage of teaser trailers sweeping across the Viral Chart. Now, with just a few days to go until the action kicks off, the big ad players have started to show their cards and from what we've seen so far, they're a bit of a mixed hand.

Jelly adds a sweet touch to State of the Union debate
29 January 2014, 1:55PM

jelly logo biz stone

The State of the Union is one of the key dates in the US political calendar. It’s an extensive speech in which the President lays out his agenda for the year ahead, accompanied by clapping, standing ovations, and carefully selected guests.

How to structure your community management team
29 January 2014, 11:25AM

social media appsWhether you’re handling things in-house, or working with an agency, community management presents several interesting challenges to normal working schedules. While much coverage of real-time marketing focuses on the creative output, there’s a host of things you need to set up behind the scenes to allow you to react quickly.

Infographic: the year ahead in digital
29 January 2014, 8:43AM

content marketingWe’ve had a lot of predictions about what to expect for the rest of the year, but here’s a handy summary of many of the main points. Going up - infographics, branded content and spending on mobile advertising. Going up even more - believe it or not, spend on PPC advertising (in spite of those concerns about click fraud) and branded video, with 86% planning to add it to their sites.

Why brands should not ignore social video
28 January 2014, 1:11PM

burberry London Fashion Week catwalkThanks to 4G-led improvements in mobile infrastructure and the proliferation of social video platforms like Vine and Instagram Video, it's beyond doubt that video now has a life way beyond TV and desktop screens.

The next Big (Internet of) Things
28 January 2014, 1:02PM

samsung galaxy gear watch wearableThe Internet of Things can no longer be dismissed as just a fancy buzzword for fridges that tweet. True, the term has been bandied about for years by futurologists in the technology industry – with the grocery-ordering fridge as the favourite example – but this year it has hit the mainstream for the first time. Analyst group Gartner named the Internet of Things as one of the top 10 strategic technology trends for 2014 and the Computer Electronics Show in Vegas last month was full of examples of wearable technology and medical monitors capable of sending data directly to the hospital.

Fast food brands bolt away from Chinese Year of the Horse association
27 January 2014, 11:48PM

591634_638_365Everywhere I look I see horses. There are more horses in Singapore at the moment than people. Every brand has a horse associated with it. Why? Because we are about to enter the Chinese New Lunar Year (CNY) of the Wood Horse (don't mention Trojans) and every brand in Asia has to include horses somewhere in their marketing.

Infographic: which social media relics will rise again?
27 January 2014, 3:24PM

New Myspace Logo 2012The history of the commercial Internet only stretches back to the mid-'90s. But in that short time, it's managed to accrue quite a number of extinct memes, technologies, and, of course, social media websites. With Facebook, Twitter and other sites dominating the modern social Internet, is there any room for old has-beens to "return from the grave," or are they gone for good?

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