Breaking news from Brand Republic - Barclays Premier League, Pepsi, David Jones, News UK, Google

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Barclays could pull out of £40m Premier League sponsorship deal by Loulla-Mae Eleftheriou-Smith 27 January 2014, 08:41AM Barclays could be set to axe its £40m a year sponsorship of the Premier League after senior figures at the bank said it had zero value in the UK, according to reports. Pepsi takes #Halftime Super Bowl show to the Grammys by Loulla-Mae Eleftheriou-Smith 27 January 2014, 09:00AM The Super Bowl hasn't happened yet and most of the teaser ads have already done the rounds, so Pepsi decided to make a half-time spot for the Grammys, with the help of a few footballers. Jones, Sorrell, Murphy and Ahmed make Sunday Times list of 500 influencers by Ben Hall 27 January 2014, 08:34AM David Jones, the former chief executive of Havas group, has been included in The Sunday Times' list of most-influential Britons, alongside Sir Martin Sorrell, James Murphy and Ajaz Ahmed. Job cuts loom as News UK restructures commercial team by Arif Durrani 27 January 2014, 08:30AM News UK, publisher of The Sun and The Times brands, has started another restructure of its commercial operation to better align the group's emerging platform agnostic, customer-led businesses under chief executive Mike Darcey. Google patents mobile ads offering free rides to stores in self-driving cars by Matthew Chapman 24 January 2014, 03:57PM The US Patent and Trademark Office has granted Google a patent that will allow companies to serve ads to mobile devices, offering a free ride to their store if an algorithm works out it is cost-efficient. National Express hands entire CRM account to AIS London by Kate Magee 27 January 2014, 08:03AM National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing. PROMOTION Big Questions Live: Marketing's Online TV Show is Back! Join the debate: How can you move beyond customer-centric to become customer activated? Register now at www.bigquestionslive.com Also in the news Why quitting your job and skipping the country can increase your value by Sarah Walker, 24 January 2014, 12:15PM Newcastle Brown Ale's S**** B*** ad they can't afford by Loulla-Mae Eleftheriou-Smith, 24 January 2014, 04:00PM What marketers can learn from the success of the Kalashnikov and other 'dark' brands by Lazar Dzamic, planning director, Kitcatt Nohr, 27 January 2014, 09:00AM Maryland Gooeys launches £3m ad boost by Maisie McCabe, 24 January 2014, 01:02PM From the blogs The phew we got through January blues. Steve Henry 27 January 2014, 9:30AM Chris Hirst on 'Open Culture' NABS 24 January 2014, 5:14PM Storytelling could well be taking your brand down the wrong path; why gaining consumer's trust is critical to long term brand strength Paul Frampton 24 January 2014, 3:06PM Facebook turns table on Princeton with its own doomsday prediction Graeme Swanson 24 January 2014, 12:20PM Latest jobs Digital Content Manager at Haymarket Recruiter Haymarket Media Group Salary Competitive Location Teddington Data Analysis Manager Recruiter Direct Recruitment Salary Up to £90,000 Location West London Quant Research Manager - Boutique agency Recruiter Elizabeth Norman International Salary £35000 - £42000 Per Annum Location London UX Researcher Recruiter JM Digital Salary £380 - £400 per day Location London E Com Sales and Marketing Coordinator (Based in the UK; Required travel to Norway) Recruiter Clas Ohlson Salary Dependent upon experience and benefits included Location Kingston upon Thames Associate Director - Media & Technology Recruiter Elizabeth Norman International Salary £38000 - £48000 Per Annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Customer Experience Is Changing: Are You Leading Or Falling behind? (Webcast) Many organisations are now using new technology and effective engagement... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Seven Questions Every Advertiser Should Ask About Ad Performance (Expert Reports) Analyse Your Full Funnel Campaign Performance With tons of data availabl... Online Retailers: 13 Costly Mistakes On Comparison Shopping Engines And How to Avoid Them (Expert Reports) With online and particularly mobile shopping set to rise again in 2014, ... From our partners Can you define a digital marketer? by Ken Fitzpatrick 27 January 2014, 09:00AM The pace of digital change means the marketing industry can no longer afford to be apathetic. It's time for the adoption of a global industry standard for training in digital marketing skills and a certification system that everyone can trust. Rip up the rule book and start again by Suzanne Bidlake 23 January 2014, 03:05PM Digital changes have transformed the music business, creating exciting opportunities. Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders