Marketing Daily - Top ten ads of the week: PG Tips' Monkey defeated by Gocompare.com. Plus Newcastle Brown Ale, Ikea and Snoop Dogg

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Marketing Daily Bulletin , 31st January 2014

Top ten ads of the week: PG Tips' Monkey defeated by Gocompare.com   MoneySupermarket ready to challenge 'tired' meerkat with Snoop Dogg campaign   Drinks brands and sports bodies endorse first UK alcohol sponsorship code   Why UK retailers miss out on Chinese New Year spending   Scottish Widows returns with 'unapologetically emotional' marketing strategy   Viral review: Newcastle Brown Ale's Super Bowl ad campaign #fail draw laughs   Why brands are getting nostalgic for the Super Bowl   Brands should be 'deliberately inefficient' to drive innovation, says Sky finance chief   Ed Vaizey: Home Office review to look into advertising of legal highs   Virgin Active wants you to clench your butt   Ex-Ikea marketer Anna Crona resurfaces as Stopp CEO   Start-up brands scoop £50,000 of free agency support in Dragon's Den-style event   BT Sport customers hit 2.5m as company profits run to £722m   Google's UK revenue up 15% to $1.5bn   Amazon quarterly profits hit $239m but miss market expectations   Only one week left to enter The Marketing Society Awards for Excellence   JOBS BOARD Marketing Manager , The Air Ambulance Service£35,000 pa, contributory pension and other benefits. , Middlemarch Business Park, Coventry   Marketing Manager , Ball & Hoolahan£70,000 + car/ car allowance , London   Digital Content Manager at Haymarket , Haymarket Media GroupCompetitive , Teddington   Mid-Senior Digital Project Manager - Stunning Central London Creative / Digital Agency c£45k , Fill Recruitment Ltdc£45k , Central London   ACCOUNT MANAGER | Integrated Shoreditch Agency | Automotive/Financial Services | £26-32k , Judi Patton£26k-32k , Shoreditch, London       ADVERTISEMENT Big Questions Live: Marketing's Online TV Show is Back!   Join the debate: How can you move beyond customer-centric to become customer activated? Register now at www.bigquestionslive.com

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