| Penguin Random House backs Twitter Fiction Festival | | 10 January 2014, 12:38PM |  How many novels have you written? If you're on Twitter chances are you've at least written a novel's amount of words. But you can do a lot with 140 characters. You can make a LOL inducing pun or wish a celebrity to rest in peace or better yet you can tell a story.
| | | | Infographic: Understanding data and automated marketing are trends for 2014 | | 10 January 2014, 11:31AM |  Good news for agencies - 98 per cent of marketers plan to increase or maintain their spend in 2014. Even better news if you’re a data analytics specialist, because this is the number one area for increasing budgets, with 61 per cent of marketers saying they plan to spend more in this area.
| | | | There's a future for the high street, but it's in connected, collective working | | 10 January 2014, 10:36AM |  With in store sales at medium-sized retailers falling 2.2% in December, as online sales grew by 31%, – driven by a record-breaking ?600 million spent in the UK on Cyber Monday - the survival of the high street debate is once again high on the agenda. However, I detect among experts more optimism about its future, as technology and innovation offer potential lifelines to the bricks and mortar stores.
| | | | A mind of their own | | 09 January 2014, 4:25PM |  Currently, my morning commute is fairly simple and always follows a similar pattern - I get in my car, choose a CD to pop into the stereo, drive to my parking spot, and catch up with Facebook's latest goings-on as I walk to the office.
| | | | How good is CES at predicting tech hits? | | 09 January 2014, 12:30PM | 
When did it become socially acceptable to 'connect' with people, rather than meet up? In Vegas this week 32,000 exhibitors have placed gadgets on tables and are 'connecting' with one another. If that sets me off on the wrong foot at CES, a glimpse at some of the stories emerging makes matters worse.
| | | | | | | P&G goes viral with tear jerking Winter Olympics ad | | 09 January 2014, 10:01AM |  With the Winter Olympics, the US Super Bowl and the FIFA World Cup all just around the corner, 2014 looks set to provide some high profile branding opportunities for marketers.
Topping the viral chart this week, Procter & Gamble has launched the latest instalment to its Thank You Mum campaign, celebrating the hard work and dedication of the mothers of athletes all over the world in advance of the Sochi games.
| | | | Twitter founder Biz Stone unveils his new venture, Jelly | | 08 January 2014, 1:29PM |  Co-founder of Twitter Biz Stone has introduced a new social network to answer that most common of questions: What the hell is that? Jelly is essentially a photo-sharing app. It comes out this week and could prove more effective than even the mightiest algorithm.
| | | | T-Mobile boss and Sony get tweeters tweeting on day one of CES | | 08 January 2014, 1:23PM |  We know that wearable tech is the big news story from CES, but what was it on the first day that got tweeters tweeting and Facebookers status updating?
The answer seems to be almost everything. In fact, a total of 119,035 mentions of CES during the first day, which averages out at 183 posts between 12 midnight to 3pm PST on Tuesday, January 7.
| | | | Clash of the tech titans: email is the new battleground | | 08 January 2014, 10:35AM |  Google, Microsoft, and Yahoo have long been battling for the lion's share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have begun to take increasingly large bites of the revenue pie by offering advertisers the opportunity to target known preferences of consumers in the form of 'likes' and 'follows'. Caught on the hop, the old guard's initial response was to jump on the social bandwagon, but this strategy had very limited success.
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Recent weeks have seen a series of articles across the media that dedicates itself to digital marketing, fulminating about how brands are paying for digital display ads that are hidden because they appear below the screen fold.
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