Media AM - Government reviews media buying, Yahoo, Bellwether Report, press faces bumpy ride, Havas

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16th January 2014

Govt seeks single shop for media buying brief The Government is preparing to launch a review of its media buying contract, held by Group M's bespoke unit M4C, at the end of January.     Yahoo parts ways with COO Henrique de Castro after just one year Yahoo chief operating officer Henrique de Castro is leaving the company just over a year after being poached from Google.     Bellwether points to adspend boost Confidence among UK marketers remained high in the fourth quarter of 2013, according to the latest IPA Bellwether Report, with a net balance of 11 per cent of companies increasing their advertising budgets during the last three months of 2013.     Strap yourself in, press industry: this year is going to be one hell of a ride And we're off, soon to be galloping into the Year of the Horse. Welcome to 2014. It's expected to be a tempestuous 12 months by all accounts, and the opening few days have lived up to the billing.     Where next for David Jones and Havas? The embattled holding company faces an uncertain future, as well as questions from clients, following last week's sudden departure of its chief executive. John Tylee reports.     Mobile payments brand Zapp to take on PayPal by investing 'tens of millions' into launch Zapp, the fledgling mobile payments brand, is planning a launch campaign worth tens of millions of pounds in the autumn as it seeks to take on PayPal and Weve's upcoming mobile wallet service.     Outdoor Planning Awards 2014 The 31 January deadline to enter the Outdoor Planning Awards 2014 is approaching fast. To submit an entry, see the details below.     My Media Week: Neilson Hall This week, Neilson Hall, head of owned media at Aegis, prepares new business strategy and clocks 85 miles in the running bank; par for the course for a semi-professional runner working in media.     London Live launches branding campaign ahead of 31 March launch London Live, the London Evening Standard's TV channel, has unveiled a series of 25-second branding trails to be its on-screen identity ahead of its launch on 31 March.     Tesco, Audi and RBS on board for Sky AdSmart Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising service Sky AdSmart, which has launched following a six-month trial.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     When you can, you don't In May, Mark Zuckerberg turns 30.     Global body begins press freedom mission to the UK An unprecedented international mission to London will begin tomorrow to investigate the Government's actions relating to newspaper regulation and the handling of revelations of state surveillance.     Huffington Post promotes Carla Buzasi to lead global HuffPost Lifestyle The Huffington Post Media Group has promoted Carla Buzasi, editor-in-chief of The Huffington Post UK, to the newly created position of global director of HuffPost Lifestyle.   Latest blogs   The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.

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