Media AM - Google, EDC, Audit Bureau of Circulations, Tim Lefroy, Media360

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31st January 2014

Google's UK revenue up 15% to $1.5bn Google's UK revenues reached $1.5 billion (£910.5 million) in the final three months of 2013, up 15.4 per cent year on year.     EDC and Makin in mobile venture EDC, the parent of Elvis and Dare, is backing the launch of a mobile agency from Charlie Makin, a founder of BLM, and the mobile consultant Rob Thurner.     ABC bows to pressure to combine magazine and digital circulations After months of debate, the Audit Bureau of Circulations has announced it will start to combine print and digital edition figures for magazines from its next audit period, published next month.     A view from the top     Media business rankings 31 January 2014: Starcom MediaVest Group enters the league at number one after capturing Acromas Holdings     Government SME schemes not clear or understood, says Lefroy Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.     Things we like: Lindsay Pattison chairing Media360, Sky on YouTube, Global's academy Things we like this week include the chief executive of Maxus chairing this year's Media360, Sky releasing show previews to YouTube and Global's academy launch.     Sometimes clients deserve to be shown two fingers Last week, on Campaign's front page, the French creative duo Frédéric Raillard and Farid Mokart provided an amusing lesson in how to respond to clients that decide to put their business up for review for no apparent reason. "The new Wrangler guy doesn't like our 'we are animal' campaign," they said. "Fine. Our 'we are animal' campaign doesn't like him."     Amazon quarterly profits hit $239m but miss market expectations Amazon has recorded net profits of $239m for its fourth quarter, up from $97m a year ago but still shy of market expectations.     MediaCom develops its content arm under Morris The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.     Is Sky's AdSmart service really a game-changer? Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.     Outdoor hopes big data is key to success in 2014 Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.     The humble bus remains one of the best ways to reach an urban audience Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.     WPP trading juggernaut comes under scrutiny The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.     Weve challenges Apple and Google with display ads launch Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today.     Media Week salary survey 2014: How has agency pay held up? In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.     Media Week salary survey 2014: How much are you worth? In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.   Latest blogs   What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.     Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.

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