| | | | The One With The Second Screen Challenge | | 17 January 2014, 11:33AM |  If I can just distract you for a moment: our attention spans have apparently decreased by seven minutes over the last decade. So BT's news this week that 78% of us are now doing "other things" whilst watching TV is entirely believable.
| | | | Is this the end of the text message or just an evolution? | | 16 January 2014, 4:13PM |  This week it was announced that there had been a year-on-year drop in the number of text messages (SMS) sent for the first time since texting was invented. Younger generations are now using their smartphones to embrace cheaper, more visual forms of communication offered by instant messaging sites like Snapchat and Whatsapp. For younger smartphone users who have witnessed the more open and permanent nature of communication on sites like Facebook, these instant messaging sites represent a return to more private, SMS style communication, but designed with the smartphone in mind. The text message revolutionised the way we communicate and helped to prepare us for the current culture of immediacy before the smartphone emerged. But now that it has, people want more than just text.
| | | | Five ways to DIY the small business dream | | 16 January 2014, 1:10PM |  Venturing out into the small business world can seem impossibly daunting. Take the example of a friend who worked for a startup company that had overheads piling on by the minute. The founder had the luxury of investments, but still the weight of outsourcing everything from milk deliveries to e-campaigns became too much.
| | | | When it comes to Golden Globes, the crowd doesn't always know best | | 16 January 2014, 12:50PM |  Can you accurately predict award winners by the amount of social and online news coverage they get? Well no, according to content discovery platform Outbrain.
While Steve McQueen’s 12 Years a A Slave won the top gong for Best Drama at the 71st Golden Globes on Sunday (pictured), it wasn’t the People’s Pick.
| | | | Demonic baby terrifies shoppers in shocking viral horror stunt by Thinkmodo | | 16 January 2014, 9:53AM |  What would you do if you heard the sound of a crying baby coming from a seemingly abandoned pram left at the side of a snowy high street? I imagine most people would probably go over to check that the child was okay, right? Well, one particular group of concerned New Yorkers were repaid for their good citizenship with a pretty nasty shock... unwittingly becoming part of an elaborate viral marketing stunt and coming face to face with a terrifying, screaming demon baby!
| | | | Infographic: Consumer psychology and the e-commerce checkout | | 15 January 2014, 12:59PM | 
I’m sure we’ve all been there - an online basket with something in it, ready to make a purchase. And then… we abandon it. So what are our thought processes? And is there anything a retailer can do to stop us from changing our minds at the last minute? Here’s an interesting infographic that tracks the psychology of a would be buyer from the moment they log on - where you’ve got just three seconds to get it right - right through to how they choose their payment method.
| | | | The year of the automatic | | 15 January 2014, 10:45AM |  And here's why: Amazon drones will make science fiction, fact. 3D printing will have a high street presence. Useful wearable technology will be available for less than $100. Cars will be connected to smart watches ... in fact -- everything will be connected to everything else if you believe in the Internet of Things.
| | | | CES 2014: four big trends for mobile marketing this year | | 15 January 2014, 10:30AM |  As this year's Consumer Electronics Show comes to a close, we have seen some emerging technologies that are set to change the future of mobile marketing in a big way.
1. Mobile accessories
At this year's congress, mobile accessories have drawn a lot attention. Flir One announced a new thermal imaging camera (pictured), which allows users to see heat signatures from up to 100 metres away in total darkness. It can even detect leaks or damp in houses. Cases have also become much more robust, with LifeProof showing off its new Waterproof iPhone cases. We will no doubt see consumers accessing their mobiles in all walks of life including on the beach.
| | | | 2014 will see the rise of the Chief Testing Officer | | 14 January 2014, 12:00PM |  To stay relevant in an increasingly digital marketplace in the year ahead, businesses will need to put a strategy in place to better embrace the opportunities offered by web and mobile channels. However, an engaging online experience that delivers solid business outcomes cannot be developed through intuition or assumption. To be profitable online, businesses need to apply rigorous, scientific testing strategies and implement insight-based solutions.
| | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half." John Wanamaker's prophetic quip was, until recently, basically as true now as it was then.
No comments:
Post a Comment