| | | | | | The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content. | | | | | | | | | | | | | Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks. | | | | | | | | | | | | | The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes. | | | | | | | | | | | | | Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup. | | | | | | | | | | | | | | | | | | | Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady. | | | | | | | | | | | | | | | | | In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates. | | | | | | | | | | | | | BSkyB's pre-tax profits declined by 18 per cent year on year to £527 million in the last six months of 2013, as marketing costs increased by 13 per cent amid its pay TV battle with BT. | | | | | | | | | | | | | Facebook has beaten analysts' expectations by reporting a 63% surge in revenues for the fourth quarter, driven by a solid mobile advertising business. | | | | | | | | | | | | | This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD. | | | | | | | | | | | | | ITV is preparing to launch a pay TV service called ITV Encore on Sky this summer, dedicated to the broadcaster's most recent British dramas and with a multimillion pound budget for new commissions. | | | | | | | | | | | | | Lindsay Pattison, chief executive of WPP's Maxus UK and global chief strategy officer, is the chairperson for this year's annual industry gathering, Media360. | | | | | | | | | | | | | The impact of advertising is significantly increased by multi-channel news consumption, with the recall of readers of newspapers and tablet editions increasing 137%, according to a new study by News UK. | | | | | | | | | | | | | | | | | | The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing. | | | | | | | | | | | | | The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers. | | | | | | | | | | | | | It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December. | | | | | | | | | | | | | Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango. | | | | | | | | | | | | | With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK. | | | | | | | | | | |
No comments:
Post a Comment