Media PM - MediaCom, Sky AdSmart, WPP, Media Week's salary survey

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30th January 2014

MediaCom develops its content arm under Morris The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.     Is Sky's AdSmart service really a game-changer? Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.     WPP trading juggernaut comes under scrutiny The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.     The humble bus remains one of the best ways to reach an urban audience Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.     The planning community needs to assert itself more to get brands to act     Outdoor hopes big data is key to success in 2014 Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.     Media Week salary survey 2014: How has agency pay held up? In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.     Sky's pre-tax profits fall 18% as marketing costs rise BSkyB's pre-tax profits declined by 18 per cent year on year to £527 million in the last six months of 2013, as marketing costs increased by 13 per cent amid its pay TV battle with BT.     Facebook revenues leap 63% in Q4 driven by solid mobile ad business Facebook has beaten analysts' expectations by reporting a 63% surge in revenues for the fourth quarter, driven by a solid mobile advertising business.     My Media Week: Max Raven This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD.     ITV plans summer launch for pay TV channel ITV Encore ITV is preparing to launch a pay TV service called ITV Encore on Sky this summer, dedicated to the broadcaster's most recent British dramas and with a multimillion pound budget for new commissions.     Maxus leader Lindsay Pattison to chair Media360 Lindsay Pattison, chief executive of WPP's Maxus UK and global chief strategy officer, is the chairperson for this year's annual industry gathering, Media360.     News UK research finds advertising boost of tablet and press editions The impact of advertising is significantly increased by multi-channel news consumption, with the recall of readers of newspapers and tablet editions increasing 137%, according to a new study by News UK.   Latest blogs   What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.     Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.   MEDIA STRATEGIST - FULL SERVICE AGENCY , Ultimate Asset £45000 - £55000 per annum + Benefits, London Business Development Manager , NJLive £23k + commission, West London Media Planner , Booking.com Depending on experience., Amsterdam Account Manager, Digital sales , SW6 Associates £ negotiable & uncapped commission & excellent benefits, Central London Business and Product Development Manager , Haymarket Media Group Competitive salary plus commission and benefits, Teddington, Middlesex

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