Thursday, 30 January 2014

Media PM - MediaCom, Sky AdSmart, WPP, Media Week's salary survey

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Media PM Bulletin
30th January 2014
MediaCom develops its content arm under Morris  
MediaCom develops its content arm under Morris
The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.
 
Is Sky's AdSmart service really a game-changer?  
Is Sky's AdSmart service really a game-changer?
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
 
WPP trading juggernaut comes under scrutiny  
WPP trading juggernaut comes under scrutiny
The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.
 
The humble bus remains one of the best ways to reach an urban audience  
The humble bus remains one of the best ways to reach an urban audience
Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.
 
The planning community needs to assert itself more to get brands to act  
The planning community needs to assert itself more to get brands to act
 
Outdoor hopes big data is key to success in 2014  
Outdoor hopes big data is key to success in 2014
Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.
 
Media Week salary survey 2014: How has agency pay held up?  
Media Week salary survey 2014: How has agency pay held up?
In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.
 
Sky's pre-tax profits fall 18% as marketing costs rise  
Sky's pre-tax profits fall 18% as marketing costs rise
BSkyB's pre-tax profits declined by 18 per cent year on year to £527 million in the last six months of 2013, as marketing costs increased by 13 per cent amid its pay TV battle with BT.
 
Facebook revenues leap 63% in Q4 driven by solid mobile ad business  
Facebook revenues leap 63% in Q4 driven by solid mobile ad business
Facebook has beaten analysts' expectations by reporting a 63% surge in revenues for the fourth quarter, driven by a solid mobile advertising business.
 
My Media Week: Max Raven  
My Media Week: Max Raven
This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD.
 
ITV plans summer launch for pay TV channel ITV Encore  
ITV plans summer launch for pay TV channel ITV Encore
ITV is preparing to launch a pay TV service called ITV Encore on Sky this summer, dedicated to the broadcaster's most recent British dramas and with a multimillion pound budget for new commissions.
 
Maxus leader Lindsay Pattison to chair Media360  
Maxus leader Lindsay Pattison to chair Media360
Lindsay Pattison, chief executive of WPP's Maxus UK and global chief strategy officer, is the chairperson for this year's annual industry gathering, Media360.
 
News UK research finds advertising boost of tablet and press editions  
News UK research finds advertising boost of tablet and press editions
The impact of advertising is significantly increased by multi-channel news consumption, with the recall of readers of newspapers and tablet editions increasing 137%, according to a new study by News UK.
 
Latest blogs
What the shake-up at the Telegraph reveals about the new publisher landscape  
What the shake-up at the Telegraph reveals about the new publisher landscape
The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.
 
How the teen exodus could save Facebook  
How the teen exodus could save Facebook
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
 
Titanic vs speedboat: four tips for publishers in the digital age  
Titanic vs speedboat: four tips for publishers in the digital age
It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.
 
Programmatic marketing trends to watch in 2014  
Programmatic marketing trends to watch in 2014
Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.
 
The changing voice of CES: cars steal the show  
The changing voice of CES: cars steal the show
With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.
 
Latest Jobs
MEDIA STRATEGIST - FULL SERVICE AGENCY , Ultimate Asset
£45000 - £55000 per annum + Benefits, London
Business Development Manager , NJLive
£23k + commission, West London
Media Planner , Booking.com
Depending on experience., Amsterdam
Account Manager, Digital sales , SW6 Associates
£ negotiable & uncapped commission & excellent benefits, Central London
Business and Product Development Manager , Haymarket Media Group
Competitive salary plus commission and benefits, Teddington, Middlesex
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