Campaign Daily Fix - Premier Inn launches largest campaignn, Karmarama to launch Costa in France, DWP appoints Engine, Hyundai, MCAC, Now

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Premier Inn kicks off largest ever media spend by Maisie McCabe, 20 January 2014, 09:34AM Premier Inn, the hotel chain, has launched a £15 million ad campaign, the brand's largest media spend to date Karmarama's international expansion starts with French Costa brief by Louise Ridley, 20 January 2014, 11:41AM Costa, the coffee shop chain, has extended its relationship with Karmarama by hiring the agency to create a campaign to support the brand's roll out in the French market. DWP appoints Engine for automatic enrolment by Kate Magee, 20 January 2014, 08:08AM The Department for Work and Pensions (DWP) has appointed Engine to handle its workplace pensions activity. Men's cancer charity appoints Lucky Generals by James Swift, 20 January 2014, 10:49AM Male Cancer Awareness Campaign (MCAC), the men's cancer charity, has appointed Lucky Generals to its advertising account. Hyundai begins arts drive with 11-year sponsorship of Tate Modern Turbine Hall by Matthew Chapman, 20 January 2014, 11:22AM Hyundai has agreed a 11-year sponsorship deal with the Tate to support annual installations in the Tate Modern's Turbine Hall in London. Now hires Melanie Portelli as marketing director by Kate Magee, 20 January 2014, 10:16AM Now has recruited Melanie Portelli to run its Butlins account, as well as being responsible for new business and PR as marketing director. Natural Balance Foods hires MEC for social by Maisie McCabe, 20 January 2014, 11:40AM Natural Balance Foods, the wholefood snacking company, has hired MEC to its social media account. Barratt names Zone to digital account by James Swift, 20 January 2014, 11:21AM Barratt, the homebuilder, has appointed Zone as its retained digital agency after a competitive pitch. Promoted Outdoor Planning Awards 2014 by ClearChannel, 16 January 2014, 09:30AM The 31 January deadline to enter the Outdoor Planning Awards 2014 is approaching fast. To submit an entry, see the details below. ________ Latest Work Walkers "do us a flavour" by Abbott Mead Vickers BBDO 17 January 2014, 12:07PM Walkers is again inviting customers to propose a new flavour for the crisp brand. The best suggestion will receive 1 million, while five runners-up will each get 10,000. In an ad to promote the competition, Gary Lineker is harranged to the point o... Axe "call to arms" by Bartle Bogle Hegarty 17 January 2014, 10:59AM The deodorant brand Axe (Lynx in the UK) is promoting its new spray, Peace, with a TV ad spoofing famous despots. Bartle Bogle Hegarty created the spot, which will air in the US during the Super Bowl on 2 February. Based on the theory that men are ... Cadbury "Keith" by Fallon 16 January 2014, 08:00AM Cadbury, the chocolate brand owned by Mondelez International, is releasing a campaign for Dairy Milk. Fallon has created a 60-second TV spot and a 90-second version for the cinema. The ad opens with the protagonist, Keith, sitting in his office, havi... Also in the news Burger King wins free primetime Super Bowl radio ads by Louise Ridley, 20 January 2014, 11:53AM The O2 invites visitors to create shareable GIFs in photo booth by Matthew Chapman, 20 January 2014, 12:00PM YouTube launches Super Bowl Ad Blitz content hub by Alex Brownsell, 20 January 2014, 09:03AM Latest Jobs Design Director - Leading Brand + Packaging Agency - £50K+ £50000 per annum, London Account Director | £45,000 | Digital & Social £40000.00 - £45000.00 per annum + Excellent Benefits , City of London Senior Brand Manager £52,000 + Car/Car Allowance, Midlands senior account manager > GLOBAL RE-BRAND > AWARD WINNING AGENCY Up to £40,000 + excellent benefits, London Comms Account Manager £35000 - £45000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.