Media AM - 2014 predictions: media agencies, VivaKi, Havas, 2014 predictions: press, Carbuyer

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09th January 2014

2014 Predictions: The year ahead for...Media agencies Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says.     Chris Locke takes charge of VivaKi trading VivaKi, Publicis Groupe's investment arm, has enlarged the role of Chris Locke, the UK trading director of Starcom MediaVest Group, making him the most senior trading executive across ZenithOptimedia and SMG.     New Havas CEO Yannick Bolloré fails to rule out sale Yannick Bolloré, the new chief executive of Havas, has said the holding company is big enough to serve global clients, but did not rule out a sale in future.     2014 Predictions: The year ahead for...Press The market is in the midst of a renaissance - press innovations and tech developments mean cross-platform trading is a must and advertisers have huge opportunities. By Dominic Williams.     Carbuyer mocks bad advice in first national TV ad Dennis Publishing, the owner of The Week and Men's Fitness, is showcasing some bad car buying advice in the first above-the-line advertising campaign for Carbuyer, its car review website that relaunches this week.     IPA eyes longer client/agency relationships The IPA has launched two templates to help agencies and their clients establish better working relationships.     M/SIX's Stokes moves to Kinetic UK Kinetic UK has hired Martyn Stokes, the chief strategy officer at M/SIX, as its first chief strategy officer.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Twitter founder Biz Stone unveils new venture Jelly Co-founder of Twitter Biz Stone has introduced a new social network to answer that most common of questions: What the hell is that?     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Retail suffering as M&S, Morrisons and Tesco all post Christmas sales fall The Christmas trading period has failed to bring results for major UK retailers, with M&S recording worse-than-expected sales in all but food, Tesco taking an overall drop of 1.1% and Morrisons hit with a 5.6% decline.     Former Mindshare CEO Jed Glanvill launches media specialist Jed Glanvill, the former Mindshare UK chief executive and EMEA regional leader, has launched Glanvill&Co, described as a new type of media breed of specialist firm, which can offer flexible, senior talent and solutions on tap.     David Jones to leave Havas David Jones, the British-born chief executive of Havas and the chief executive of Havas Worldwide, is stepping down from both roles.     Channel 4 U-turn ends YouTube partnership Channel 4 has removed all its long-form programmes from YouTube in favour of a new strategy to develop its own digital 4oD services.     My Media Week: Caspar Schlickum This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.     Charlie McGee joins Apple in European sales role Charlie McGee, the former managing director of Carat Digital, has joined Apple to lead its European ad sales.     Marissa Mayer focuses on media for Yahoo in 2014 Yahoo chief executive Marissa Mayer announced a handful of new media launches for the company at the Consumer Electronics Show yesterday.   Latest blogs   Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.     Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.     Ed Vaizey seems 'clueless' So today was 'D day' in the radio industry, with "the announcement of the digital switchover", but Government minister Ed Vaizey appears "clueless", says radio DJ Edward Adoo.     Digital radio from an advertiser's view This coming Monday, Ed Vaizey, minister of culture, communications and the creative industries, will be speaking at the Go Digital Conference in London.     Beware the 13th: The media industry's unlucky number Blast - it's Friday the 13th. Don't step on the cracks in the pavement - tick. Don't walk under any ladders - tick. Don't pass the path of a black cat - tick. Check all your professional equipment is safe, secure and away from liquids - perhaps one for the to-do list.

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