Friday 31 January 2014

Media PM - This week's most read

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Media PM Bulletin
31st January 2014
Media Week salary survey 2014: How has agency pay held up?  
Media Week salary survey 2014: How has agency pay held up?
In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.
 
Job cuts loom as News UK restructures commercial team  
Job cuts loom as News UK restructures commercial team
News UK, publisher of The Sun and The Times brands, has started another restructure of its commercial operation to better align the group's emerging platform agnostic, customer-led businesses under chief executive Mike Darcey.
 
Channel 4 and L'Oreal fail to reach trading agreement for 2014  
Channel 4 and L'Oreal fail to reach trading agreement for 2014
L'Oréal ads have not appeared on Channel 4, UKTV or BT Sport since the start of 2014, after its media agency Maxus failed to reach a deal with Channel 4's sales team.
 
Media Week salary survey 2014: How much are you worth?  
Media Week salary survey 2014: How much are you worth?
In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.
 
Weve challenges Apple and Google with display ads launch  
Weve challenges Apple and Google with display ads launch
Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today.
 
Is Sky's AdSmart service really a game-changer?  
Is Sky's AdSmart service really a game-changer?
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
 
Sky launches free YouTube channel as part of entertainment push  
Sky launches free YouTube channel as part of entertainment push
BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming.
 
MediaCom develops its content arm under Morris  
MediaCom develops its content arm under Morris
The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.
 
WPP trading juggernaut comes under scrutiny  
WPP trading juggernaut comes under scrutiny
The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.
 
The planning community needs to assert itself more to get brands to act  
The planning community needs to assert itself more to get brands to act
 
Outdoor hopes big data is key to success in 2014  
Outdoor hopes big data is key to success in 2014
Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.
 
The humble bus remains one of the best ways to reach an urban audience  
The humble bus remains one of the best ways to reach an urban audience
Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.
 
My Media Week: Max Raven  
My Media Week: Max Raven
This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD.
 
Latest blogs
What the shake-up at the Telegraph reveals about the new publisher landscape  
What the shake-up at the Telegraph reveals about the new publisher landscape
The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.
 
How the teen exodus could save Facebook  
How the teen exodus could save Facebook
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
 
Titanic vs speedboat: four tips for publishers in the digital age  
Titanic vs speedboat: four tips for publishers in the digital age
It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.
 
Programmatic marketing trends to watch in 2014  
Programmatic marketing trends to watch in 2014
Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.
 
The changing voice of CES: cars steal the show  
The changing voice of CES: cars steal the show
With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.
 
Latest Jobs
MEDIA STRATEGIST - FULL SERVICE AGENCY , Ultimate Asset
£45000 - £55000 per annum + Benefits, London
Business Development Manager , NJLive
£23k + commission, West London
General Manager - Media Sales , Vision Four
Attractive, MALAYSIA
Account Manager , Haymarket Media Group
Circa £30k d.o.e plus up to 40% commission., Teddington, Middlesex
Business Manager - Media Sales , Vision Four
Attractive, MALAYSIA
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