| | | | | | In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates. | | | | | | | | | | | | | News UK, publisher of The Sun and The Times brands, has started another restructure of its commercial operation to better align the group's emerging platform agnostic, customer-led businesses under chief executive Mike Darcey. | | | | | | | | | | | | | L'Oréal ads have not appeared on Channel 4, UKTV or BT Sport since the start of 2014, after its media agency Maxus failed to reach a deal with Channel 4's sales team. | | | | | | | | | | | | | In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead. | | | | | | | | | | | | | Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today. | | | | | | | | | | | | | Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks. | | | | | | | | | | | | | BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming. | | | | | | | | | | | | | | | | | The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content. | | | | | | | | | | | | | The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes. | | | | | | | | | | | | | | | | | | | Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady. | | | | | | | | | | | | | Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup. | | | | | | | | | | | | | This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD. | | | | | | | | | | | | | | | | | | The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing. | | | | | | | | | | | | | The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers. | | | | | | | | | | | | | It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December. | | | | | | | | | | | | | Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango. | | | | | | | | | | | | | With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK. | | | | | | | | | | |
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