marketing your business online: Media PM - Media360, Weve, Max Raven, Sky IQ, Media Week's salary survey

Wednesday, 29 January 2014

Media PM - Media360, Weve, Max Raven, Sky IQ, Media Week's salary survey


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29th January 2014

Maxus leader Lindsay Pattison to chair Media360

Lindsay Pattison, chief executive of WPP's Maxus UK and global chief strategy officer, is the chairperson for this year's annual industry gathering, Media360.

Weve challenges Apple and Google with display ads launch

Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today.

My Media Week: Max Raven

This week, Max Raven, group revenue director at Hearst Magazines UK, gets fired up about native advertising, plots video content with new partner Tesco Blinkbox and interviews for a CD.

Only 40% of agency execs still put creativity above data, according to Sky IQ report

Data is catching up with creativity in shaping campaigns, according to a report from Sky IQ that found only 40 per cent people said creativity was more important than data for a successful TV campaign.

Media Week salary survey 2014: How has agency pay held up?

In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Alex Michaels finds media remains an attractive industry for graduates.

ITV plans summer launch for pay TV channel ITV Encore

ITV is preparing to launch a pay TV service called ITV Encore on Sky this summer, dedicated to the broadcaster's most recent British dramas and with a multimillion pound budget for new commissions.

IAB UK to explore regulation of native advertising

The UK Internet Advertising Bureau is forming a working group to look into best practice and self-regulation for trading around native advertising.

Who's footing the bill for opaque media trading?

Everyone appears to be a winner in the world of media trading - but someone always ends up paying. By Maisie McCabe.

Has Facebook lost its cool?

As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.

Ambitious Twitter aims to double ad revenue

The UK unit is thought to be targeting £95 million in adspend this year as it hones its commercial offering.

News UK research finds advertising boost of tablet and press editions

The impact of advertising is significantly increased by multi-channel news consumption, with the recall of readers of newspapers and tablet editions increasing 137%, according to a new study by News UK.

What the shake-up at the Telegraph reveals about the new publisher landscape

The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.

How the teen exodus could save Facebook

The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.

Titanic vs speedboat: four tips for publishers in the digital age

It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.

Programmatic marketing trends to watch in 2014

Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.

The changing voice of CES: cars steal the show

With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.