| Five ways to DIY the small business dream | | 16 January 2014, 1:10PM |  Venturing out into the small business world can seem impossibly daunting. Take the example of a friend who worked for a startup company that had overheads piling on by the minute. The founder had the luxury of investments, but still the weight of outsourcing everything from milk deliveries to e-campaigns became too much.
| | | | When it comes to Golden Globes, the crowd doesn't always know best | | 16 January 2014, 12:50PM |  Can you accurately predict award winners by the amount of social and online news coverage they get? Well no, according to content discovery platform Outbrain.
While Steve McQueen’s 12 Years a A Slave won the top gong for Best Drama at the 71st Golden Globes on Sunday (pictured), it wasn’t the People’s Pick.
| | | | Demonic baby terrifies shoppers in shocking viral horror stunt by Thinkmodo | | 16 January 2014, 9:53AM |  What would you do if you heard the sound of a crying baby coming from a seemingly abandoned pram left at the side of a snowy high street? I imagine most people would probably go over to check that the child was okay, right? Well, one particular group of concerned New Yorkers were repaid for their good citizenship with a pretty nasty shock... unwittingly becoming part of an elaborate viral marketing stunt and coming face to face with a terrifying, screaming demon baby!
| | | | Infographic: Consumer psychology and the e-commerce checkout | | 15 January 2014, 12:59PM | 
I’m sure we’ve all been there - an online basket with something in it, ready to make a purchase. And then… we abandon it. So what are our thought processes? And is there anything a retailer can do to stop us from changing our minds at the last minute? Here’s an interesting infographic that tracks the psychology of a would be buyer from the moment they log on - where you’ve got just three seconds to get it right - right through to how they choose their payment method.
| | | | The year of the automatic | | 15 January 2014, 10:45AM |  And here's why: Amazon drones will make science fiction, fact. 3D printing will have a high street presence. Useful wearable technology will be available for less than $100. Cars will be connected to smart watches ... in fact -- everything will be connected to everything else if you believe in the Internet of Things.
| | | | CES 2014: four big trends for mobile marketing this year | | 15 January 2014, 10:30AM |  As this year's Consumer Electronics Show comes to a close, we have seen some emerging technologies that are set to change the future of mobile marketing in a big way.
1. Mobile accessories
At this year's congress, mobile accessories have drawn a lot attention. Flir One announced a new thermal imaging camera (pictured), which allows users to see heat signatures from up to 100 metres away in total darkness. It can even detect leaks or damp in houses. Cases have also become much more robust, with LifeProof showing off its new Waterproof iPhone cases. We will no doubt see consumers accessing their mobiles in all walks of life including on the beach.
| | | | 2014 will see the rise of the Chief Testing Officer | | 14 January 2014, 12:00PM |  To stay relevant in an increasingly digital marketplace in the year ahead, businesses will need to put a strategy in place to better embrace the opportunities offered by web and mobile channels. However, an engaging online experience that delivers solid business outcomes cannot be developed through intuition or assumption. To be profitable online, businesses need to apply rigorous, scientific testing strategies and implement insight-based solutions.
| | | | Futureproofing the publishing industry | | 14 January 2014, 11:55AM |  Publishing is in the midst of major transition. A relatively stable industry for decades, the emergence of the internet, and more recently the mobile web, has led to change so rapid, publishers have struggled to keep up. This failure to keep pace has ultimately resulted in dwindling circulation and stagnant ad revenues. However, the increasing proliferation of smart devices is providing publishers with the perfect opportunity to re-engage with consumers and marketers alike.
| | | | Google Glass on the high street: what do retailers need to know? | | 14 January 2014, 11:24AM |  'Shoot and wink', the latest update to Google Glass will have certainly ruffled a few feathers. While the more technically minded among us will be delighted at the new innovation, which allows users wearing the headset to take pictures simply by winking their eye, the reaction from retailers is likely to be mixed.
| | | | Twitter goes for retargeting | | 14 January 2014, 10:58AM |  Since the arrival of the Promoted Tweet, Twitter has become an integral part of any brand's thinking around digital marketing.
When developing Twitter campaigns, marketers have been limited to using the information the platform already holds on its users - so first party data related to gender, location and interests, etc. Optimizing campaigns with information drawn from behaviour outside of Twitter, hasn't been possible.
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