marketing your business online: Media PM - DigitasLBi, Twitter, Facebook, media trading, Google, John Lewis

Thursday 23 January 2014

Media PM - DigitasLBi, Twitter, Facebook, media trading, Google, John Lewis


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23rd January 2014

Ling thinks media, creative and tech for digital success

The digital veteran and former i-level strategy head is finding his feet as DigitasLBi's media chief, tasked with boosting its international operations. By David Benady.

Ambitious Twitter aims to double ad revenue

The UK unit is thought to be targeting £95 million in adspend this year as it hones its commercial offering.

Has Facebook lost its cool?

As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.

Who's footing the bill for opaque media trading?

Everyone appears to be a winner in the world of media trading - but someone always ends up paying. By Maisie McCabe.

Google's prying eyes are everywhere. They're even in your thermostat now

If you're a columnist, some things are mandatory: the "signing off for Christmas" column, the "interestingly bad service experience" column, the "kids say the darnedest things" column. And further expectations surround those of us who make stuff up about media and technology: "what does X mean for brands?", "what can we pretend to learn from Apple this week?", "whither digital retail?". So it's compulsory to write something when Google buys a company that makes robots and another that does "connected home" products.

The John Lewis effect: inspiring classic covers

As the use of classic songs in ads grows, music publishers are eager to help creatives find the right tracks.

Let's hope the govt media review is less political - it's a matter of life and death

Deep breath - here we go again. The Government is in the precursory stages of the statutory review for its media buying requirements. Much has changed since the consolidation of its departmental ad budgets into Group M's purpose-built M4C in 2010.

My Media Week: Rob Hunt

It's not just any week for Rob Hunt, head of creative media, IPC Men & Music - he has the looming NME Awards and Nuts 10th Anniversary party to organise.

TalkSport 'dismayed' at Twitter's 'perceived inaction' over Stan Collymore abuse

TalkSport is making a stand against Twitter after "perceived inaction" to a series of racist and abusive messages posted to its black presenter Stan Collymore this weekend.

Pitches: where agencies get it right and where they get it wrong

Agencies are working hard but are still making some silly mistakes in the heat of battle for new accounts, says ID Comms pitch specialist Matt Gill.

How the teen exodus could save Facebook

The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.

Titanic vs speedboat: four tips for publishers in the digital age

It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.

Programmatic marketing trends to watch in 2014

Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.

The changing voice of CES: cars steal the show

With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.