Campaign Daily Fix - Jamie Oliver launches ad production house, Huawei review, invest in advertising SMEs told - #campaignThursday

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news TV chef Jamie Oliver opens ad production house by Jeremy Lee, 30 January 2014, 07:00AM The celebrity chef Jamie Oliver is launching a production company that will specialise in the creation of commercials, and has signed up the actor Dexter Fletcher as one of its directors. Chinese tech giant Huawei in UK advertising rethink by Louise Ridley, 30 January 2014, 07:00AM Huawei, the electronics company, is reviewing its UK advertising arrangements. Invest in advertising to grow your businesses, SMEs told by Arif Durrani, 30 January 2014, 06:45AM Small and medium-sized en­terprises should up their investment in advertising to become more successful and boost national economic growth, according to a report published today. Norwegian Air set for first global campaign by Kate Magee, 30 January 2014, 07:00AM Norwegian Air Shuttle, the low-cost airline run by "Scandinavia's answer to Richard Branson" according to The Wall Street Journal, is on the hunt for its first global advertising agency ahead of major expansion plans. AMV BBDO mulls Weapon7 closure by James Swift and Louise Ridley, 30 January 2014, 06:40AM Abbott Mead Vickers BBDO is considering the closure of its digital shop, Weapon7, after transferring key clients to other parts of the group. Agencies line up for comparison site brief by Louise Ridley, 30 January 2014, 06:30AM Broadband Choices, the broadband, phone and TV comparison website, is looking to hire its first creative agency. EDC and Makin in mobile venture by Maisie McCabe, 30 January 2014, 06:30AM EDC, the parent of Elvis and Dare, is backing the launch of a mobile agency from Charlie Makin, a founder of BLM, and the mobile consultant Rob Thurman. Promoted The alchemy of composition by Paul Cartledge, 23 January 2014, 08:35AM As brands strive to be different, hiring a composer is the only way to have truly original music in an ad. ________ Pick of the week BBC, Karmarama 30 January 2014, 07:00AM Jeremy Lee salutes the BBC s World War One promo: "The agency has marked the poignancy and avoided the mawkishness of the centenary of the start of the war to create something quite moving." The work was created by Tom Woodington and Robin Temple, an... Turkey of the week Asda, VCCP 30 January 2014, 07:00AM Maisie McCabe is disappointed by Asda s latest TV spot: "While the agency could perhaps be forgiven for its primitive Christmas ad because of time constraints, there is no excuse for remaking the spot with scarecrows replacing snowmen. We got the poi... Also in the news Alzheimer's Society kicks off search for creative agency by James Swift, 30 January 2014, 06:00AM Notonthehighstreet launches ad review by James Swift, 30 January 2014, 06:00AM ZenithOptimedia recruits Bardega by Louise Ridley, 30 January 2014, 06:45AM 30 January's iPad edition Moving images: The top 10 emotional ads as voted by Campaign website readers MediaCom's content arm: How it grew from 35 to more than 400 staff in just three years Are car ads patronising to women? The industry responds Disruption decoded: We take a closer look at the increasingly complex link between consumers, business and tech Latest Jobs Social Media Manager £27,000 - £30,000, South West London Digital Brand Communication Manager £50,000 + benefits, Greater London Business Director - Amazing Beauty Client £70-£75K + Excellent Benefits , Central London Junior Print project Manager Up to £21,000 + Benefits, London TV Account Executive £22000 - £25000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.