Media AM - BGL Group, IPC Media, OMD UK, Vodafone, UM London, Microsoft

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14th January 2014

Comparethemarket.com-owner reviews £300m media account BGL Group, the owner of Comparethemarket.com, has put the £300 million media account for Comparethemarket.com and four of its other businesses up for pitch.     IPC Media, Vodafone and OMD partner for research project IPC Media, OMD UK and Vodafone are collaborating on a research project that is to focus on finding out more about the future of the family.     Business insurance site hires UM London ahead of ad push Simply Business, the online comparison site for business insurance, has hired UM London to its media planning and buying account ahead of its first big ad campaign.     Microsoft reviews global agency roster Microsoft has called a global review of its roster of agencies, which include Crispin Porter & Bogusky, Wunderman and UM.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     My Media Week: Caspar Schlickum This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.     People swap devices 21 times an hour, says OMD People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.     2014 Predictions: The year ahead for...Media agencies Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says.     2014 Predictions: The year ahead for...Television While TV remains the heart of a campaign, the challenge now is to add to the experience so viewers can access the message across a number of touchpoints, Ruth Cartwright says.     2014 Predictions: The year ahead for...Press The market is in the midst of a renaissance - press innovations and tech developments mean cross-platform trading is a must and advertisers have huge opportunities. By Dominic Williams.     2014 Predictions: The year ahead for...Mobile 'Mobile first' will become the byword for smart businesses; native ads and programmatic buying will proliferate; and messaging will overtake social, James Connelly predicts.   Latest blogs   It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.     Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.

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