Media AM - Telefonica, Carat, Edelman Trust Barometer, Government's media review, TalkSport

	View in web browser Add to safe senders list

23rd January 2014

Telefonica plots £200m media pitch Telefonica, the Spanish telecoms company, is preparing to launch a media planning and buying review across its estimated £200 million European business in the spring, including the £50 million UK account for O2.     Matthew Hook rises to MD at Carat Matthew Hook, the chief strategy officer at Carat, has been promoted to managing director.     Trust in media declines again in 2014 Edelman barometer British media's attempts to restore public trust have faltered over the past year, according to the 2014 Edelman Trust Barometer.     Let's hope the govt media review is less political - it's a matter of life and death Deep breath - here we go again. The Government is in the precursory stages of the statutory review for its media buying requirements. Much has changed since the consolidation of its departmental ad budgets into Group M's purpose-built M4C in 2010.     TalkSport 'dismayed' at Twitter's 'perceived inaction' over Stan Collymore abuse TalkSport is making a stand against Twitter after "perceived inaction" to a series of racist and abusive messages posted to its black presenter Stan Collymore this weekend.     Vodafone reviews £600m global media business Vodafone is reviewing its estimated £600 million media planning and buying account, currently held by OMD.     Media Week salary survey 2014: How much are you worth? In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.     My Media Week: Rob Hunt It's not just any week for Rob Hunt, head of creative media, IPC Men & Music - he has the looming NME Awards and Nuts 10th Anniversary party to organise.     IPC Media prepares for new dawn under Rich Whether the chief executive is being brought in to sell or save the publisher, he's guaranteed to be busy. By David Benady.     Are trade bodies worth the money? Do the members of trade associations continue to get bang for their buck, Arif Durrani and Mark Banham ask.     Pitches: where agencies get it right and where they get it wrong Agencies are working hard but are still making some silly mistakes in the heat of battle for new accounts, says ID Comms pitch specialist Matt Gill.   Latest blogs   How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.     Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.

Manage Bulletins Unsubscribe