Campaign Daily Fix - Channel 4 and L'Oreal fail to reach deal, Panasonic campaign, Sunday Times' most-influential in advertising, National Express, VW, Sky

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Channel 4 and L'Oreal fail to reach trading agreement for 2014 by Louise Ridley, 27 January 2014, 10:26AM L'Oréal ads have not appeared on Channel 4, UKTV or BT Sport since the start of 2014, after its media agency Maxus failed to reach a deal with Channel 4's sales team. Panasonic uses Google search queries for anti-DSLR campaign by Louise Ridley, 27 January 2014, 11:25AM Panasonic has launched a website and a series of videos promoting its mirrorless Lumix cameras, which incorporates some of the most popular search terms for DSLR (digital single-lens reflex) cameras. Jones, Sorrell, Murphy and Ahmed make Sunday Times list of 500 influencers by Ben Hall, 27 January 2014, 08:34AM David Jones, the former chief executive of Havas group, has been included in The Sunday Times' list of most-influential Britons, alongside Sir Martin Sorrell, James Murphy and Ajaz Ahmed. National Express hands entire CRM account to AIS London by Kate Magee, 27 January 2014, 08:03AM National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing. Volkswagen partners DCM for geo-targeted cinema push by James Swift, 27 January 2014, 11:16AM Volkswagen has released a cinema campaign for its Up! city car, and is making use of Digital Cinema Media's geo-location tool to direct viewers to their nearest dealership. Sky launches free YouTube channel as part of entertainment push by Maisie McCabe, 27 January 2014, 11:16AM BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming. Promoted Rip up the rule book and start again by Suzanne Bidlake, 23 January 2014, 03:05PM Digital changes have transformed the music business, creating exciting opportunities. ________ Latest Work Prostate Cancer UK "men united" by Holmes Hobbs Marcantonio 27 January 2014, 11:57AM Prostate Cancer UK has enlisted the comedian Bill Bailey for a campaign that aims to bring men together to fight prostate cancer in the same way that women have united for breast cancer causes. In the spot, which was created by Holmes Hobbs Marcanto... Nissan "#UniteAndExcite" by TBWA\London 27 January 2014, 10:07AM Nissan has released a TV spot featuring the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\ London created the spot, which cuts between images of a Nissan, Hoy s performance being analysed in a lab and him winning on the track. At the end of ... Channel 4 "how to pull the perfect sickie" by 4Creative 23 January 2014, 04:27PM Channel 4 offers tips on pulling a sickie in an online spot promoting the broadcaster s Super Bowl coverage. The film, made by Channel 4 s in-house team, 4Creative, is backed by a website offering further hints and tips for fooling your employer. The... Also in the news Volkswagen tops most shared Super Bowl ads chart by Gemma Charles, 27 January 2014, 11:00AM ABCs digital: Mirror and Independent sites continue to grow by Joel Fothergill, 27 January 2014, 11:00AM Job cuts loom as News UK restructures commercial team by Arif Durrani, 27 January 2014, 08:30AM Latest Jobs Senior Account Director - Fantastic Benefits £50000.00 - £60000.00 per annum + Fantastic Benefits, West London Agency Account Manager £32000 - £35000 per annum + Bonus, pension, healthcare, City of London Developer (PHP / XHTML / SQL) £22000 - £26000 Per Annum, Lonodon Digital Account Manager £20000 - £30000 Per Annum, Manchester SEO Executive £21 - £25000 per annum, Coventry More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.