Digital AM - YouTube, Google, Super Bowl, Pepsi, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sky launches free YouTube channel as part of entertainment push by Maisie McCabe 27 January 2014, 11:16AM BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming. Google acquires London-based artificial intelligence firm DeepMind by Matthew Chapman 27 January 2014, 10:45AM Google has brought London-based artificial intelligence start-up DeepMind for a reported $400m (£240m) as it continues its high profile acquisition spree. Volkswagen tops most shared Super Bowl ads chart by Gemma Charles 27 January 2014, 11:00AM Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly. Pepsi takes #Halftime Super Bowl show to the Grammys by Loulla-Mae Eleftheriou-Smith 27 January 2014, 09:00AM The Super Bowl hasn't happened yet and most of the teaser ads have already done the rounds, so Pepsi decided to make a half-time spot for the Grammys, with the help of a few footballers. Can you define a digital marketer? by Ken Fitzpatrick 27 January 2014, 09:00AM The pace of digital change means the marketing industry can no longer afford to be apathetic. It's time for the adoption of a global industry standard for training in digital marketing skills and a certification system that everyone can trust. National Express hands entire CRM account to AIS London by Kate Magee 27 January 2014, 08:03AM National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing. PROMOTION Video Production x 10 = Video Crowdsourcing through Userfarm! Userfarm has 55,000+ Videomakers worldwide, producing videos in half the time of traditional sources. Nokia, Microsoft, eBay, and Louis Vuitton among others, are our clients. Watch our videos to see why, click here. Also in the news Google patents mobile ads offering free rides to stores in self-driving cars by Matthew Chapman, 24 January 2014, 03:57PM TSB problems draw chief back to Twitter after four months by Daniel Farey-Jones, 27 January 2014, 10:23AM Future buys stake in social company Handpicked Media by Louise Ridley, 24 January 2014, 11:44AM Micro-video: how brands should tackle 2014's hottest medium by Jarrod Payne, 24 January 2014, 11:00AM From the blogs The phew we got through January blues. Steve Henry 27 January 2014, 9:30AM Chris Hirst on 'Open Culture' NABS 24 January 2014, 5:14PM Storytelling could well be taking your brand down the wrong path; why gaining consumer's trust is critical to long term brand strength Paul Frampton 24 January 2014, 3:06PM Facebook turns table on Princeton with its own doomsday prediction Graeme Swanson 24 January 2014, 12:20PM Infographic: Contact forms for the marketing Ninja Susan Billinge 24 January 2014, 12:20PM Latest jobs Senior Marketing Executive - Events/Publishing Recruiter Regan & Dean Recruitment Limited Salary £22000 - £24000 per annum + bens Location London Business Development Manager Recruiter Major Players Salary £45000 - £50000 per annum + Bonus Location City of London Print Production Manager / Buyer, Print & Direct Mail - £35k Recruiter Salt Salary £35000 - £38000 per annum Location West London iOS Developer - Glasgow Recruiter JM Digital Salary £45000 - £55000 per annum + up to 20% Bonus + Great Benefits Location Glasgow Media Officer Recruiter Salt Salary £27000 - £30000 per annum Location London Social Media Manager Recruiter Salt Salary £30000 - £40000 per annum Location Hertfordshire Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Customer Experience Is Changing: Are You Leading Or Falling behind? (Webcast) Many organisations are now using new technology and effective engagement... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Seven Questions Every Advertiser Should Ask About Ad Performance (Expert Reports) Analyse Your Full Funnel Campaign Performance With tons of data availabl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders