Media AM - YouTube, Exterion Media, London Evening Standard, ecommerce exports, Burger King

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20th January 2014

YouTube launches Super Bowl Ad Blitz content hub YouTube is aiming to capitalise on growing anticipation ahead of next month's Super Bowl broadcast with a hub featuring teaser content from advertisers.     Goodbye CBS Outdoor, hello Exterion Media CBS Outdoor International officially becomes Exterion Media today following the acquisition of CBS Outdoor International in September by Platinum Equity.     London Evening Standard profits double in 2013 The London Evening Standard has more than doubled its profits in the year to September 2013, to around £2.5 million, while the embattled Independent slashed its losses by 50% in the same period, according to sources.     UK leads world's ecommerce exports as fashion brands travel well The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.     Burger King wins free primetime Super Bowl radio ads A Burger King Super Bowl ad will be scripted, recorded and edited in-house at Absolute Radio.     Tech City chief executive Joanna Shields steps down after year in role Joanna Shields is stepping down from her role as chief executive of Tech City UK, the body for promoting growth in the capital's technology sector, and taking up a non-executive role with the London Stock Exchange.     How playing games can be serious for the media world The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.     IPC Media prepares for new dawn under Rich Whether the chief executive is being brought in to sell or save the publisher, he's guaranteed to be busy. By David Benady.     Strap yourself in, press industry: this year is going to be one hell of a ride And we're off, soon to be galloping into the Year of the Horse. Welcome to 2014. It's expected to be a tempestuous 12 months by all accounts, and the opening few days have lived up to the billing.     Are trade bodies worth the money? Do the members of trade associations continue to get bang for their buck, Arif Durrani and Mark Banham ask.     Netflix, Bruce Willis and the big-data mystery not even Perry Mason could solve Are you old enough to remember Perry Mason?     My Media Week: Neilson Hall This week, Neilson Hall, head of owned media at iProspect, prepares new business strategy and clocks 85 miles in the running bank; par for the course for a semi-professional runner working in media.     New horizons unfold for brands in Las Vegas Jason Harrison was at the CES tech-fest to witness how connected devices are rapidly turning science fiction into fact.   Latest blogs   Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.

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