| How good is CES at predicting tech hits? | | 09 January 2014, 12:30PM | 
When did it become socially acceptable to 'connect' with people, rather than meet up? In Vegas this week 32,000 exhibitors have placed gadgets on tables and are 'connecting' with one another. If that sets me off on the wrong foot at CES, a glimpse at some of the stories emerging makes matters worse.
| | | | | | | P&G goes viral with tear jerking Winter Olympics ad | | 09 January 2014, 10:01AM |  With the Winter Olympics, the US Super Bowl and the FIFA World Cup all just around the corner, 2014 looks set to provide some high profile branding opportunities for marketers.
Topping the viral chart this week, Procter & Gamble has launched the latest instalment to its Thank You Mum campaign, celebrating the hard work and dedication of the mothers of athletes all over the world in advance of the Sochi games.
| | | | Twitter founder Biz Stone unveils his new venture, Jelly | | 08 January 2014, 1:29PM |  Co-founder of Twitter Biz Stone has introduced a new social network to answer that most common of questions: What the hell is that? Jelly is essentially a photo-sharing app. It comes out this week and could prove more effective than even the mightiest algorithm.
| | | | T-Mobile boss and Sony get tweeters tweeting on day one of CES | | 08 January 2014, 1:23PM |  We know that wearable tech is the big news story from CES, but what was it on the first day that got tweeters tweeting and Facebookers status updating?
The answer seems to be almost everything. In fact, a total of 119,035 mentions of CES during the first day, which averages out at 183 posts between 12 midnight to 3pm PST on Tuesday, January 7.
| | | | Clash of the tech titans: email is the new battleground | | 08 January 2014, 10:35AM |  Google, Microsoft, and Yahoo have long been battling for the lion's share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have begun to take increasingly large bites of the revenue pie by offering advertisers the opportunity to target known preferences of consumers in the form of 'likes' and 'follows'. Caught on the hop, the old guard's initial response was to jump on the social bandwagon, but this strategy had very limited success.
| | | | Wearable tech emerges as the dominant trend at CES | | 08 January 2014, 9:30AM |  With England getting battered inside three days in the final Ashes Test, I swapped live coverage from Sydney, with a bunch of streams from Vegas overnight. CES kicks off today, but the bubble wrap came off all the gadgets at last night's media day. Wearables, conclusively, is the dominant trend of the conference. A good job too, many would argue. Fashions may change - but they don't if you work in the male-dominated consumer tech industry. A nice pair of chinos, a checked shirt (white crew neck T-shirt barely covering unsightly chest-meets-throat hair) and a cumbersome laptop bag have operated as a uniform for a solid twenty years.
| | | | When's the best time to post your content around the world? | | 07 January 2014, 2:14PM |  When do you consume the most content online? And more importantly as a marketer when does your audience?
We know that content must be enriching or entertaining for it to have true value, and brands must also consider how to share it with their audiences for it to be most effectively consumed. How and when it's posted can have a big impact on the success of any online content.
| | | | Infographic: social media channels battle for our attention | | 07 January 2014, 9:18AM |  Here’s a motivating statistic if you’re ever feeling a bit tired at the thought of planning yet another social media campaign: an amazing 89 per cent of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media.
| | | | How to create a successful collaborative content marketing campaign | | 07 January 2014, 9:05AM |  Collaboration was one of 2013's hottest topics; whether it's a classic case of a sports label tying up with their sponsored player or something less expected like the Kit-Kat and Android partnership. Collaborating with someone or something that complements your brand and delivers something out of the ordinary can help you reach a whole new audience.
| | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
Recent weeks have seen a series of articles across the media that dedicates itself to digital marketing, fulminating about how brands are paying for digital display ads that are hidden because they appear below the screen fold.
No comments:
Post a Comment