Friday, 10 January 2014

Breaking news from Brand Republic - EDF, Coca-Cola, Publicis/Omnicom merger, P&G, Havas

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EDF kicks off pan-Euro advertising contest
EDF kicks off pan-Euro advertising contest
by Louise Ridley
10 January 2014, 08:00AM
EDF, the French energy supplier, has called a European advertising review, putting the incumbents, BBDO and Havas Worldwide, on alert.
Coke Zero gets edgier in 'just add zero' revamp
Coke Zero gets edgier in 'just add zero' revamp
by Loulla-Mae Eleftheriou-Smith
10 January 2014, 08:24AM
Coca-Cola is revamping its zero sugar and zero calorie drink, Coke Zero, backed by a major ad campaign sporting the new strapline,"just add zero", as it seeks to attract young men and women.
Publicis Omnicom merger gets green light from European Commission
Publicis Omnicom merger gets green light from European Commission
by Louise Ridley
10 January 2014, 09:07AM
The European Commission has approved the merger of Publicis Groupe and Omnicom Group, moving the holding companies a further step towards creating the world's largest advertising company.
Campaign Viral Chart: P&G's Olympic 'mom' ad formula strikes again
Campaign Viral Chart: P&G's Olympic 'mom' ad formula strikes again
by Ben Hall
10 January 2014, 09:34AM
Procter & Gamble, the FMCG giant, has topped the viral chart this week with an ad based around its sponsorship of the Sochi 2014 Winter Olympics.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
10 January 2014, 08:00AM
David Jones, chief executive of Havas and the chief executive of Havas Worldwide, steps down from both roles and Daily Mail managing director Guy Zitter is leaving, in this week's round-up of people moves in advertising, marketing, media and PR.
Five tips on sharing stories from the world's biggest movie franchises
Five tips on sharing stories from the world's biggest movie franchises
by Dan Fryer and Gate Lambert
10 January 2014, 09:00AM
As film fans gear up for Sunday's Golden Globes awards, Fold7 creatives Dan Fryer and Gate Lambert take a look at the highs and lows of film marketing over the past 12 months, and what marketers can learn about sharing stories from the world's bigges...
Was Paddy Power's North Korea basketball sponsorship a step too far?
Was Paddy Power's North Korea basketball sponsorship a step too far?
by Chris Arnold, creative partner & founder, Creative Orchestra
09 January 2014, 12:00PM
This week controversial former basketball player Dennis Rodman led a group of retired NBA players in an exhibition match against North Korea.

Also in the news
Attempt to conquer the Guardian weekend ends up with the shed on fire
by Loulla-Mae Eleftheriou-Smith, 09 January 2014, 03:45PM
Thomson 'Simon the Ogre' ad receives 80 complaints over depiction of disability
by Loulla-Mae Eleftheriou-Smith, 09 January 2014, 12:00PM
Nationwide marketing boss Andy McQueen set to depart
by Alex Brownsell, 09 January 2014, 03:15PM
Seven social video predictions for 2014
by Sarah Wood, chief operating officer, Unruly, 09 January 2014, 11:15AM

From the blogs

The Wall blog

A mind of their own
Ipsos MediaCT
09 January 2014, 4:25PM
How good is CES at predicting tech hits?
Jim Dowling
09 January 2014, 12:30PM
The real debate about online advertising measurement is still below the radar
Robin Davies
09 January 2014, 10:06AM
P&G goes viral with tear jerking Winter Olympics ad
Chris Quigley
09 January 2014, 10:01AM
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IPA Adaptathon blog: a blueprint for better client/agency relationships
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