Latest news | | | | | | EDF, the French energy supplier, has called a European advertising review, putting the incumbents, BBDO and Havas Worldwide, on alert. | | | | | | | Coca-Cola is revamping its zero sugar and zero calorie drink, Coke Zero, backed by a major ad campaign sporting the new strapline,"just add zero", as it seeks to attract young men and women. | | | | | | | The European Commission has approved the merger of Publicis Groupe and Omnicom Group, moving the holding companies a further step towards creating the world's largest advertising company. | | | | | | | Procter & Gamble, the FMCG giant, has topped the viral chart this week with an ad based around its sponsorship of the Sochi 2014 Winter Olympics. | | | | | | | David Jones, chief executive of Havas and the chief executive of Havas Worldwide, steps down from both roles and Daily Mail managing director Guy Zitter is leaving, in this week's round-up of people moves in advertising, marketing, media and PR. | | | | | | | As film fans gear up for Sunday's Golden Globes awards, Fold7 creatives Dan Fryer and Gate Lambert take a look at the highs and lows of film marketing over the past 12 months, and what marketers can learn about sharing stories from the world's bigges... | | | | | | | This week controversial former basketball player Dennis Rodman led a group of retired NBA players in an exhibition match against North Korea. | | | | From the blogs | | | | | | | | | | | | Latest jobs | | Digital Communications Manager | Recruiter GoodEgg Digital | Salary £45k + Bonus + Car and Terrific benefits | Location Gatwick, W Sussex (20 mins from London and Brighton) | | | | Asst Brand Manager | Recruiter Ball & Hoolahan | Salary £30,000 + bens | Location South East London | | Brand Manager | Recruiter Ball & Hoolahan | Salary £35,000 + benefits | Location London | | | | | Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| From our partners | | | | | | The end of the year is an important time for all of us, of course, but for hundreds of marketing professionals there is an added reason to be cheerful. | | | | | | | The IPA has today (9th January 2014) published an industry blueprint to help agencies and clients achieve stronger and longer working relationships, which includes templates for a 100 day charter and a relationship contract. | | | | |
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