| Twitter founder Biz Stone unveils his new venture, Jelly | | 08 January 2014, 1:29PM |  Co-founder of Twitter Biz Stone has introduced a new social network to answer that most common of questions: What the hell is that? Jelly is essentially a photo-sharing app. It comes out this week and could prove more effective than even the mightiest algorithm.
| | | | T-Mobile boss and Sony get tweeters tweeting on day one of CES | | 08 January 2014, 1:23PM |  We know that wearable tech is the big news story from CES, but what was it on the first day that got tweeters tweeting and Facebookers status updating?
The answer seems to be almost everything. In fact, a total of 119,035 mentions of CES during the first day, which averages out at 183 posts between 12 midnight to 3pm PST on Tuesday, January 7.
| | | | Clash of the tech titans: email is the new battleground | | 08 January 2014, 10:35AM |  Google, Microsoft, and Yahoo have long been battling for the lion's share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have begun to take increasingly large bites of the revenue pie by offering advertisers the opportunity to target known preferences of consumers in the form of 'likes' and 'follows'. Caught on the hop, the old guard's initial response was to jump on the social bandwagon, but this strategy had very limited success.
| | | | Wearable tech emerges as the dominant trend at CES | | 08 January 2014, 9:30AM |  With England getting battered inside three days in the final Ashes Test, I swapped live coverage from Sydney, with a bunch of streams from Vegas overnight. CES kicks off today, but the bubble wrap came off all the gadgets at last night's media day. Wearables, conclusively, is the dominant trend of the conference. A good job too, many would argue. Fashions may change - but they don't if you work in the male-dominated consumer tech industry. A nice pair of chinos, a checked shirt (white crew neck T-shirt barely covering unsightly chest-meets-throat hair) and a cumbersome laptop bag have operated as a uniform for a solid twenty years.
| | | | When's the best time to post your content around the world? | | 07 January 2014, 2:14PM |  When do you consume the most content online? And more importantly as a marketer when does your audience?
We know that content must be enriching or entertaining for it to have true value, and brands must also consider how to share it with their audiences for it to be most effectively consumed. How and when it's posted can have a big impact on the success of any online content.
| | | | Infographic: social media channels battle for our attention | | 07 January 2014, 9:18AM |  Here’s a motivating statistic if you’re ever feeling a bit tired at the thought of planning yet another social media campaign: an amazing 89 per cent of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media.
| | | | How to create a successful collaborative content marketing campaign | | 07 January 2014, 9:05AM |  Collaboration was one of 2013's hottest topics; whether it's a classic case of a sports label tying up with their sponsored player or something less expected like the Kit-Kat and Android partnership. Collaborating with someone or something that complements your brand and delivers something out of the ordinary can help you reach a whole new audience.
| | | | Your LinkedIn personal brand never sleeps so how do you manage it? | | 07 January 2014, 12:26AM |  Are you too busy to manage and develop your own personal brand on LinkedIn? Everyone has a personal brand. Whether you like it or not it's how you are perceived and just like a corporate brand it's made up of various brand attributes and values, some of which you may not be aware of and some of which you may not like. But you do have a brand. Everybody does.
| | | | | | | Waitrose, John Lewis and M&S consumers fume at online shopping issues | | 06 January 2014, 1:43PM |  Waitrose and John Lewis might have enjoyed a bumper Christmas but many of their online shopping customers were left fuming over late Christmas deliveries, substitutions and major delays for click and collect orders. Marks & Spencer's customers also complained bitterly about "chaos" over food items ordered online for collection during the days immediately preceding Christmas. By comparison, consumers heaped praise on Ocado for meeting tight deadlines, with remarkably few substitutions up to and including Christmas Eve.
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