Media PM - My Media Week, media trading, Channel 4, The Guardian, Media in 2014

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08th January 2014

My Media Week: Caspar Schlickum This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.     Channel 4 U-turn ends YouTube partnership Channel 4 has removed all its long-form programmes from YouTube in favour of a new strategy to develop its own digital 4oD services.     Guardian to launch Saturday supplement Do Something as cover price rises Guardian News & Media is set to launch a lifestyle supplement for the Saturday edition of The Guardian called Do Something this weekend and lift its cover price by 20p to £2.30.     Media in 2014 will be harnessing connected experiences The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.     The outdoor opportunity moving into 2014 The outdoor industry, for many decades a business steeped in paper and paste, has experienced unprecedented change in recent years and enters 2014 with a world of opportunities, says Eric Newnham, Talon's chief executive.   Latest blogs   Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.     Ed Vaizey seems 'clueless' So today was 'D day' in the radio industry, with "the announcement of the digital switchover", but Government minister Ed Vaizey appears "clueless", says radio DJ Edward Adoo.     Digital radio from an advertiser's view This coming Monday, Ed Vaizey, minister of culture, communications and the creative industries, will be speaking at the Go Digital Conference in London.     Beware the 13th: The media industry's unlucky number Blast - it's Friday the 13th. Don't step on the cracks in the pavement - tick. Don't walk under any ladders - tick. Don't pass the path of a black cat - tick. Check all your professional equipment is safe, secure and away from liquids - perhaps one for the to-do list.     Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.   Account Executive / Manager , SheerLuxe £20-25k + min 6k on target commission, London National Media Manager - Mat Leave 12 month cover , Maggie's Centres Dependant on experience, Hammersmith Sales Director - Exhibitions (Dubai) , Dragonfly Recruitment £55000 - £65000 per annum + £65,000 (tax free)+bonus+benefits, Dubai Exhibition Sales - Launch Exhibition , Dragonfly Recruitment £30000 - £35000 per annum + + Bonus + Benefits, London Sales Manager - Energy Exhibitions , Dragonfly Recruitment £27000 - £32000 per annum + + Bonus + Benefits, London

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