Friday 17 January 2014

Breaking news from Brand Republic - Facebook, Pepsi, Carling, Moneysupermarket, Duracell

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Latest news
Facebook rolls out Twitter-style trending topics feature
Facebook rolls out Twitter-style trending topics feature
by Matthew Chapman
17 January 2014, 09:18AM
Facebook is seeking to emulate Twitter's popular trending topics feature with its own version that will show its users a "personalised" list of topics being talked about on Facebook.
Pepsi signs up Messi to ambush Coke's World Cup sponsorship
Pepsi signs up Messi to ambush Coke's World Cup sponsorship
by Matthew Chapman
17 January 2014, 09:16AM
Pepsi is attempting to ambush arch-rival Coca-Cola's multi-million pound sponsorship of the World Cup in Brazil with its own "superstar 2014 football squad".
Creature scores global Carling brief
Creature scores global Carling brief
by James Swift
17 January 2014, 09:49AM
Creature has been named as Carling's global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.
Hottest virals: Duracell tells story of deaf NFL player, plus NZ Transport Authority and Pepsi
Hottest virals: Duracell tells story of deaf NFL player, plus NZ Transport Authority and Pepsi
by Gemma Charles
17 January 2014, 09:00AM
The latest viral ads from Duracell, New Zealand Transport Authority and Pepsi
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
17 January 2014, 08:00AM
Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.

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Also in the news
Moneysupermarket marketing chief Kenny Jacobs to leave
by Ben Bold, 17 January 2014, 08:37AM
Former AOL leader René Rechtman to lead Maker Studios' global growth
by Arif Durrani, 17 January 2014, 09:01AM
AMV poaches creatives Clarke and Phillips from CHI
by Louise Ridley, 17 January 2014, 09:34AM
Thinkbox Planning Awards open for entries
by Staff, 16 January 2014, 12:43PM
Deadline extended for Women of Tomorrow
by Staff, 16 January 2014, 12:23PM

From the blogs

The Wall blog

A Mindfulness approach to observing raisins
NABS
16 January 2014, 5:39PM
Is this the end of the text message or just an evolution?
Tom Cross
16 January 2014, 4:13PM
Five ways to DIY the small business dream
Myrna Vaca
16 January 2014, 1:10PM
When it comes to Golden Globes, the crowd doesn't always know best
Susan Billinge
16 January 2014, 12:50PM


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From our partners
Outdoor Planning Awards 2014
Outdoor Planning Awards 2014
by ClearChannel
16 January 2014, 09:30AM
The 31 January deadline to enter the Outdoor Planning Awards 2014 is approaching fast. To submit an entry, see the details below.
Round-up: Connected Campaigns of 2013
Round-up: Connected Campaigns of 2013
by Facebook
16 January 2014, 09:00AM
Campaign looks back at some of the Connected Campaigns of the Month and showcases brands that made different and effective use of social media over the past year.
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