Tuesday 28 January 2014

Media AM - Media Week's salary survey, Global Academy, Volkswagen, Telegraph Media Group, Empire magazine

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Media AM Bulletin
28th January 2014
Media Week salary survey 2014: How has agency pay held up?  
Media Week salary survey 2014: How has agency pay held up?
In the second part of Media Week's salary survey for 2014 in association with recruiter Sylex, director Alex Michaels finds media remains an attractive industry for graduates.
 
Global plots its own broadcasting Academy  
Global plots its own broadcasting Academy
Global, parent to the three biggest commercial radio networks Capital, Heart and Classic FM, has unveiled plans to launch its own Global Academy to train young people from next summer.
 
Volkswagen partners DCM for geo-targeted cinema push  
Volkswagen partners DCM for geo-targeted cinema push
Volkswagen has released a cinema campaign for its Up! city car, and is making use of Digital Cinema Media's geo-location tool to direct viewers to their nearest dealership.
 
Telegraph marketer Graham Horner leaves for luxury travel brand Scott Dunn  
Telegraph marketer Graham Horner leaves for luxury travel brand Scott Dunn
Graham Horner, Telegraph Media Group's marketing director, has left the company to become the sales and marketing director at luxury holiday operator Scott Dunn.
 
Fassbender, McAvoy and Jackman feature on Empire 25th birthday covers  
Fassbender, McAvoy and Jackman feature on Empire 25th birthday covers
Empire, the film magazine, will feature stars of the X-Men franchise including Michael Fassbender, James McAvoy and Hugh Jackman across 25 commemorative covers to celebrate the publication's 25th anniversary.
 
TV Planning Awards reveals judging line-up  
TV Planning Awards reveals judging line-up
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judges for this year's Thinkbox TV Planning Awards.
 
Half of UK concerned internet is eroding personal privacy  
Half of UK concerned internet is eroding personal privacy
Almost half of the UK's online population are concerned the internet is eroding their personal privacy, according to market research firm GlobalWebIndex.
 
Absolut taps into Brazilian World Cup fever with Karnival vodka  
Absolut taps into Brazilian World Cup fever with Karnival vodka
Absolut's latest limited edition, Absolut Karnival, aims to capture the "transformative energy of the famous carnivals of Brazil", according to brand owner Pernod Ricard.
 
Has Facebook lost its cool?  
Has Facebook lost its cool?
As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.
 
Ling thinks media, creative and tech for digital success  
Ling thinks media, creative and tech for digital success
The digital veteran and former i-level strategy head is finding his feet as DigitasLBi's media chief, tasked with boosting its international operations. By David Benady.
 
Who's footing the bill for opaque media trading?  
Who's footing the bill for opaque media trading?
Everyone appears to be a winner in the world of media trading - but someone always ends up paying. By Maisie McCabe.
 
Let's hope the govt media review is less political - it's a matter of life and death  
Let's hope the govt media review is less political - it's a matter of life and death
Deep breath - here we go again. The Government is in the precursory stages of the statutory review for its media buying requirements. Much has changed since the consolidation of its departmental ad budgets into Group M's purpose-built M4C in 2010.
 
Ambitious Twitter aims to double ad revenue  
Ambitious Twitter aims to double ad revenue
The UK unit is thought to be targeting £95 million in adspend this year as it hones its commercial offering.
 
Google's prying eyes are everywhere. They're even in your thermostat now  
Google's prying eyes are everywhere. They're even in your thermostat now
If you're a columnist, some things are mandatory: the "signing off for Christmas" column, the "interestingly bad service experience" column, the "kids say the darnedest things" column. And further expectations surround those of us who make stuff up about media and technology: "what does X mean for brands?", "what can we pretend to learn from Apple this week?", "whither digital retail?". So it's compulsory to write something when Google buys a company that makes robots and another that does "connected home" products.
 
My Media Week: Rob Hunt  
My Media Week: Rob Hunt
It's not just any week for Rob Hunt, head of creative media, IPC Men & Music - he has the looming NME Awards and Nuts 10th Anniversary party to organise.
 
Media Week salary survey 2014: How much are you worth?  
Media Week salary survey 2014: How much are you worth?
In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.
 
Latest blogs
What the shake-up at the Telegraph reveals about the new publisher landscape  
What the shake-up at the Telegraph reveals about the new publisher landscape
The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.
 
How the teen exodus could save Facebook  
How the teen exodus could save Facebook
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
 
Titanic vs speedboat: four tips for publishers in the digital age  
Titanic vs speedboat: four tips for publishers in the digital age
It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.
 
Programmatic marketing trends to watch in 2014  
Programmatic marketing trends to watch in 2014
Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.
 
The changing voice of CES: cars steal the show  
The changing voice of CES: cars steal the show
With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.
 
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