| Infographic: A (short) history of mobile marketing | | 21 January 2014, 1:34PM |  It's a testament to how far Mobile Marketing has come in such a short space of time that it was just five years ago the category was introduced at the D&AD Awards. In 2009, the world may have looked largely the same, bar a tablet or two (the iPad was still a mere rumour back then), but mobile was a youthful new medium that both brands and creatives alike were tentatively getting to grips with.
| | | | Addressing banner blindness by focusing on value not volume | | 21 January 2014, 1:04PM |  It's a bit of a conundrum, but as we see the continuing rise of online display advertising, indicating a buoyant and effective channel, the perennial questions around banner blindness and the declining statistics around average CTRs (click-through rates) seem to imply a different story. So the question remains, is banner advertising effective, and what can be done to try to combat issues around banner blindness?
| | | | High street banks must play digital catch up | | 21 January 2014, 10:46AM |  Technology is transforming the retail banking sector with the Payments Council predicting that mobiles alone will account for an astounding £1.5 billion pounds worth of transactions a year by 2022. In terms of a great digital experience in-store though, high street banks are seriously lagging behind.
| | | | | | | Jelly proves appetising for brands | | 20 January 2014, 1:29PM |  Last week saw the launch of Biz Stone's new project, Q&A app Jelly, and brands have already started to try out the social media platform. This early up-take highlights a new age of social media marketing, where brands aren't just experimenting with big social media platforms, but also with the smaller, more niche platforms which are in their infancy.
In terms of its relevance to brands, as Jelly works by pulling in contacts from existing social media platforms, it's more likely to be useful in developing a relationship with existing fans through useful responses to questions posed, or perhaps engaging in some brand-relevant banter.
| | | | What does the Bellwether report tell us about the future of PR agencies? | | 20 January 2014, 1:24PM |  The IPA's Bellwether report provides a much more positive outlook for marketers; at last forecasting the increase in spend that we have been waiting for since business confidence slowly started returning at the beginning of last year. The survey found 27% of the panel registered an upward revision of marketing budgets, with 43% of marketing executives growing more confident about industry financial prospects.
| | | | | | | | | | The One With The Second Screen Challenge | | 17 January 2014, 11:33AM |  If I can just distract you for a moment: our attention spans have apparently decreased by seven minutes over the last decade. So BT's news this week that 78% of us are now doing "other things" whilst watching TV is entirely believable.
| | | | Is this the end of the text message or just an evolution? | | 16 January 2014, 4:13PM |  This week it was announced that there had been a year-on-year drop in the number of text messages (SMS) sent for the first time since texting was invented. Younger generations are now using their smartphones to embrace cheaper, more visual forms of communication offered by instant messaging sites like Snapchat and Whatsapp. For younger smartphone users who have witnessed the more open and permanent nature of communication on sites like Facebook, these instant messaging sites represent a return to more private, SMS style communication, but designed with the smartphone in mind. The text message revolutionised the way we communicate and helped to prepare us for the current culture of immediacy before the smartphone emerged. But now that it has, people want more than just text.
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It seems we've finally come out of the era when a personalised digital experience meant your face being virtually repurposed into all manner of unlikely scenes, whether that was in 
This time last week saw Sainsbury's social media channels gaining a great deal of media attention – a result of a rather fishy conversation taking place through the supermarket's Twitter handle. Much like the infamous Tesco Mobile/Jaffa Cake banter that took place last year, Sainsbury's appeared to spot an 
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half." John Wanamaker's prophetic quip was, until recently, basically as true now as it was then.
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