Media PM - press freedom mission, My Media Week, Virgin Media, programmatic marketing, Sky AdSmart

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15th January 2014

Global body begins press freedom mission to the UK An unprecedented international mission to London will begin tomorrow to investigate the Government's actions relating to newspaper regulation and the handling of revelations of state surveillance.     My Media Week: Neilson Hall This week, Neilson Hall, head of owned media at Aegis, prepares new business strategy and clocks 85 miles in the running bank; par for the course for a semi-professional runner working in media.     Virgin Media hires Wunderman to business account Virgin Media has hired Wunderman to the advertising account for its arm servicing businesses, after a four-way pitch.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion vice-president of Chango.     Tesco, Audi and RBS on board for Sky AdSmart Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising service Sky AdSmart, which has launched following a six-month trial.     London Live launches branding campaign ahead of 31 March launch London Live, the London Evening Standard's TV channel, has unveiled a series of 25-second branding trails to be its on-screen identity ahead of its launch on 31 March.     TalkSport forms Daily Mail partnership ahead of World Cup TalkSport has secured a partnership with the Daily Mail and MailOnline to produce on-air features with Sportsmail journalists and big-name columnists, including Jamie Redknapp, Martin Keown and Jamie Carragher, across the station's programming.     Twitter allows advertisers to tap into users' email addresses to improve targeting Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.     Huffington Post promotes Carla Buzasi to lead global HuffPost Lifestyle The Huffington Post Media Group has promoted Carla Buzasi, editor-in-chief of The Huffington Post UK, to the newly created position of global director of HuffPost Lifestyle.     Iglo hands Havas consolidated media account Iglo Group, the umbrella company that owns frozen food brands BirdsEye and Findus, has handed Havas Media its consolidated European media buying account.   Latest blogs   The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.     It's way past your screen time How young people use screens will become one of the hot topics in tech development in 2014, says Vizeum's head of innovation, Chrissy Totty.     Driving outdoor into the digital age with connected cabs Among the shop fronts and cash points of the UK, it is hard to miss one of the most recognisable icons on the road - the Hackney Carriage. Easily spotted and always present, the exterior of the black taxi is a well-established format in the Out of Home world. Always on the move, the black taxi has long been the perfect vehicle for advertisers to broadcast their message across towns and cities.     Five reasons publishers should be bullishly optimistic about 2014 Publishers are often faced with a dreary forecast of their industry's future. But as we move into 2014 there is a growing sense that a change for the better is in the air. Here's five reasons media owners should be cautiously optimistic and raise half-full glasses to the New Year.     Media trading's own Libor scandal is coming There are uncanny parallels between the Libor scandal and the way media is traded today. John Billett calls on the industry to solve the problem.   PR Manager , PFJ £43000.00 - £48000.00 per annum, South West London Calling all Grads!!!!! , SYLEX Recruitment £17000 to £20000 per annum, London Publisher Development Manager – Home Based , Media Square Recruitment £20,000 - £25,000 + Uncapped Commission + Benefits, London Advertising Operations Manager – Home Based , Media Square Recruitment £28,000 - £35,000 + Bonus + Benefits, London PAID SEARCH EXECUTIVE , Hanson Search £19,000 to £26,000 per annum depending on experience, Central London

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